For the first time, Huawei has officially surpassed Apple as the second largest smartphone brand in the world. The Chinese company has taken the lead in terms of smartphone sales according to analysis firm, Counterpoint Research (June and July 2017).

There is a possibility of this Chinese company to retain this spot for the month of August as well. The first spot, however, has been taken by Samsung, which is by far the largest smartphone brand in the world.

This report also gave an idea about the top selling smart phones for June and July, where surprisingly, despite Huawei being the second largest brand, the top two spots were retained by Apple iPhone 7 and iPhone 7 Plus. Oppo’s R11 and A57 came 3rd and 4th, followed by Galaxy S8, Xiaomi Redmi Note 4X, and Samsung Galaxy S8+.

Peter Richardson, Research Director of Counterpoint Research, mentions:

“While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing. However, a weak presence in the South Asian, Indian and North American markets limits Huawei’s potential in the near-to mid-term to take a sustainable second place position behind Samsung.”

He further adds,

Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe, Latin America and Middle East,”

Even though a new trend seems to be forming for Huawei but since it relies too much on its local market for strong consumer base, it needs a better position in other major markets to maintain its momentum and gain the first position over Samsung.

Stay tuned to Brandsynario for latest news and updates.

Content contributed by Sakina Haider