Pakistani brands have now started to respond well to call-outs on Twitter, Facebook, and Instagram. A witty reply or two on an ongoing issue can create a stir amongst digital enthusiasts causing the brand to be positively recognized.
A recent Twitter exchange between telecom service providers, PTCL and Naya Tel has resulted in a brand war where another huge brand has joined in the witty exchange!
Djuice mentioned PTCL in their Tweet after the later announced that a cable repair was going on.
“#PTCL can use #djuice internet to live stream their cable repair. Dial *345*75# to get 1500 MBs with djuice weekly all in one offer.”
#PTCL can use #djuice internet to live stream their cable repair. Dial *345*75# to get 1500 MBs with djuice weekly all in one offer.
— djuice Pakistan (@djuicepakistan) August 5, 2017
PTCL obviously replied to them!
Thank you for the offer but we like sticking with packages that don’t run out #Unlimited #PTCL
— PTCL (@PTCLOfficial) August 6, 2017
We have to say, the exchange was quite entertaining.
Unlimited and temperamental… We’ll stick to being available anytime, anywhere :p
— djuice Pakistan (@djuicepakistan) August 6, 2017
PTCL then blamed Djuice for having a ‘bad mood problem’.
Please wait while we call the international consortium and let them know the international outage was only a bad mood problem #ShukriaDjuice
— PTCL (@PTCLOfficial) August 6, 2017
The competing brand was not ready to let go so easily and blamed PTCL for having ‘Unlimited’ excuses
Sounds like the only thing “Unlimited” here are the excuses anyways Keep calm and keep using djuice for the twitter updates.
— djuice Pakistan (@djuicepakistan) August 6, 2017
We do have to admit that PTCL’s hashtag game was on point!
Umm djuice .. Your hurt is showing #Unlimited #MehnatKarHasaadNaKar
— PTCL (@PTCLOfficial) August 6, 2017
However, Djuice just could not let the fight end without a winner!
Speaking of hurt, did it hurt when your cables got chopped? #ouch #GetWellSoonBro #underwaterblues
— djuice Pakistan (@djuicepakistan) August 6, 2017
Ultimately, PTCL had the last say!
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