Karachi: 24th October 2023 – The technology leader in Pakistan’s home-appliances market – Dawlance has partnered with Pink-Ribbon Pakistan and Santex (a leading producer of personal hygiene products), to spread public awareness about ‘Breast-Cancer’ and menstrual hygiene in the country. Dawlance is a wholly-owned subsidiary of Arcelik – the 2nd largest manufacturer of electronics in Europe. Besides creating innovative technologies, the company generously supports socio-economic development initiatives to ensure; environmental sustainability, public health, Education, Women-empowerment, etc. for the well-being of its consumers and the masses.

An insightful session about Breast-Cancer diagnosis and menstrual hygiene, treatment and causes was conducted by pink ribbon and Santex, where specialist Doctors (Oncologists) and other experts provided valuable information about Breast-Cancer and menstrual hygiene to the employees of Dawlance, besides suggesting preventive measures and highlighting the importance of early diagnosis of this disease. To support the ‘Pink-tober’ campaign for global Breast-Cancer Awareness, the Dawlance Head Office will be kept illuminated with ‘Pink’ colored flood lights, throughout the month of October, moreover, Dawlance employee will contribute to the treatment of cancer patients

The Chief Executive Officer of Pink Ribbon Pakistan – Dr. Omer Aftab also addressed this forum, to highlight the survival stories relating to Breast Cancer. He told the audience that; Every 9th Pakistani woman is at high risk of Breast Cancer. However, they are reluctant to report the disease and cannot seek reliable treatment due to social taboos or lack of healthcare facilities. Dr. Omer also thanked the Dawlance leadership for their continued support of this campaign.

The Chief Executive Officer of Dawlance – Umar Ahsan Khan attended this digitally accessible seminar, along with the company’s entire female workforce. Every participant expressed the commitment to extend full support to the awareness campaign against Breast-Cancer, all over Pakistan.

Umar Ahsan thanked Pink Ribbon Pakistan and Santex for this informative session and said: “Dawlance is committed to fulfilling its social responsibilities as an industry-leading enterprise”

Pink Ribbon is a globally active organization, playing an inspirational role in Pakistan too. It has built Pakistan’s first state-of-the-art diagnosis, treatment and counseling facility for Breast Cancer patients and potential victims. It has the capacity to serve more than 40,000 women in Pakistan, annually, while ‘Free treatment’ is provided to all deserving patients.

Santex Products (Pvt.) Limited has decades of experience in manufacturing a wide range of high quality Sanitary-Products. Its brand – ‘Butterfly’ is the ultimate name in feminine hygiene products that have earned the trust of millions of consumers across Pakistan. It is catering to the health and welfare of all segments of the society, as its products are affordable and accessible to customers in every walk of life. Santex Products has also adopted the UN Sustainability Goals, as the cornerstone of its Social-Responsibility policy.