When it comes to automotive innovations, BMW is one of the frontrunners. The German luxury car giant took the CES 2022 to showcase a unique technology that enables a car to change its exterior colour. This comes in line with the automaker’s announcement in 2021. It was said that the company will demonstrate a technology that changes the exterior colour of a vehicle with the touch of a button.
Read More: CES 2022: 8 Brands That Will No Longer Be Showing Up In Person
BMW Colour Technology
BMW has used an all-electric iX to debut this innovative paint changing technology. However, the automaker didn’t provide any other details about the technology. A video has been uploaded by a Twitter user that shows the demonstration.
The clip shows the BMW iX appearing in a simple shade of dark grey but suddenly transitioning to white after a man standing next to the luxury electric SUV activates the system. The clip showing this colour changing technology is so bizarre that the viewers could be fooled into thinking that this video was completely fake and simply the work of CGI.
Take a look.
— Out of Spec Studios (@Out_of_Spec) January 4, 2022
The BMW iX is capable of changing its colour from white to black and grey. It’s still a fairly constrained colour palette. However, it shows us this is possible and it’s more than just a fancy concept.
BMW has not yet specified which vehicle Theatre Mode will make its debut on. However, when selected from the car’s My Modes menu the screen is deployed, accompanied by sound effects produced by Hollywood composer Hans Zimmer. The sunblinds for the rear and side windows close and the ambient lighting is adjusted for a more immersive viewing experience, which combines with audio from a Bowers & Wilkins Diamond stereo.
The display is a 32:9 ultrawide touchscreen, which can also be operated via touch panels on the rear doors. Onboard 5G connectivity allows for faster and more reliable content streaming, according to BMW. The marque is set to offer a new ‘Theatre’ My Mode setting in the second half of this year. Meanwhile, it is unclear whether this will be released alongside the rear Theatre Screen option.
Stay tuned to Brandsynario for the latest news and updates.