Careem Pakistan is now introducing female captains for its ride services across Islamabad, Karachi, and Lahore. The ride-hailing service wishes to support the cause of women empowerment through their new ‘Mein Hoon Azaad’ campaign.
“This is a unique milestone for us here in Pakistan and we are excited to be the ones leading the movement,” said Junaid Iqbal, General Manager, Careem Pakistan. “Launching a female Captain service, not only helps create equal employment opportunities but also encourages others to break through cultural and social barriers.”
#MainHoonAzaad will be a contribution towards the cause and will establish a platform women drivers will be ale to avail benefits from.
Stay tuned to Brandsynario for more news and updates.