The Pakistan Electronic Media Regulatory Authority has struck again, this time the channel that has found itself in trouble with the media watchdog is ARY Digital.
A show-cause notice has been sent to ARY Digital for airing the banned ‘Igloo’ commercial that recently caused an uproar amongst viewers. PEMRA had prohibited the broadcast of the advertisement on 7th July 2017 but the channel continued to air it defying the authority on 13th July, 2017.
The management of ARY Digital has been asked to immediately stop broadcasting the ad and reply to the show-cause notice within four days.
Read the Complete Notice Sent to ARY Digital by PEMRA Here!
The igloo ad was banned due to the commercial containing objectionable content. The ad sported a strong use of seductive advertising which was deemed inappropriate for the Pakistani audiences.
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