Pakistan is known to have one of the fastest growing e-commerce markets around the world. Looks like Amazon in Pakistan finally happening!
With giants like Alibaba group eyes to enter the markets, Amazon has found a way to make its mark via Pakistani domain Clicky.pk. Currently. it owns 33% of the website which is widely used for buying and selling across the nation.
If the e-commerce giant increases their stake in the website, Indian sellers will have an opportunity to sell their merchandise via Amazon in Pakistan. If so, this might just bring the two nations together on the platform of trading.
One of the people aware of the ongoing negotiation said, “If a transaction (between Amazon and Cicky.pk) goes through Indian merchants can sell more goods in Pakistan, which can be routed through Dubai, where Souq is based.”
As per a source, “Several Indian FMCG products are popular in Pakistan. But a major chunk of products is raw material, unbranded food item, clothing, and jewelry. Typically, most of these products are routed through Dubai and the big traders in Karachi who import these products, from where they are distributed across the country.”
Around 1200 Indian products are not allowed to be imported from India to Pakistan, the only way this can be executed is if the trade happens through a third-party mainly Dubai or Afghanistan.
On the other hand, Clicky.pk is a competitor of Dara.pk which might be acquired by Alibaba soon, if so, Amazon will have platforms to give their rivals a tough time to compete.
As of now, nor Amazon or Clicky.pk have not confirmed or denied this news.
What do you think about this?
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