Oreo’s new limited edition flavor is the most Oreo, Oreo can get. The brand is now launching a new flavor for its iconic creamy cookies which contain the oreo itself as the creme filling. Oreo’s new flavor comes ahead of the brand’s 111th anniversary on March 6.
Most Oreo Cookie
For its new release, Oreo is taking to the metaverse for Oreo lovers — “the Oreoverse.” Fans can scan the QR code on the packaging and can get access to play cookie-themed games on OREOVERSE.OREO.com. The players will also get a chance to win giveaways, including a grand prize of $50,000.
“We’re so excited to enter the metaverse! OREO is the cookie that begs to be played with and we love to create new opportunities for our fans to connect and share that playful spirit,” Julia Rosenbloom, Oreo’s Senior Brand Manager, said.
“The Most OREO OREO cookie gives fans a whole new way to playfully engage with us. By scanning the pack, they will ‘dunk into’ the new OREOVERSE world.”
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Martha Stewart Collaborate
Celebrity Chef, Martha Stewart, is also becoming part of the Most Oreo campaign by tuning into the live Instagram and Facebook pages of the Oreo. Fans can tune in to the official pages of Oreo on January 30 to catch Martha Stewart in action.
“I am excited to make my metaverse debut in partnership with one of my favorite cookie brands, Oreo, and having Ryan there with me will make it all the more fun,” Stewart said in a release. “The two of us have had our fair share of adventures over the last 10 years and have been able to navigate just about anything together, especially in the garden!”
The new oreo cookie flavor is available for pre-sale through the Oreo website starting 24 January. Meanwhile, the product will hit the shelves at major retailers starting January 30 and will retail for $4.99.
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