effie awards 2019

Effie Pakistan is a not-for-profit initiative between Pakistan Advertisers Society and Effie Worldwide.

It stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness

Effie Awards 2019 – Shortlisted Entries

campaign title

brand

company

lead agency

10% Izafi PaidawarFertilizerFatima FertilzerD’Hamidi Partnership
Goonj by Telenor PakistanGoonj by Telenor PakistanTelenor PakistanOgilvy Pakistan/OMD Pakistan/DMD
Gamebox by Telenor PakistanGameboxTelenor PakistanOgilvy Pakistan/OMD Pakistan/DMD/Adcom Leo Burnett
What Matters is InsideShell RimulaShell PakistanJWT Pakistan
Coke & Music 2017Coke & Music 2017The Coca-Cola Co.Ogilvy Pakistan/Digitz/Active Media
Sprite Spicy 6.0SpriteCoca Cola Company (Pakistan)Ogilvy Pakistan/Starcom/Kinetic/Digitz
Coca Cola Food and Music FestivalCoca ColaCoca Cola PakistanActive Media
Dayfresh Flavoured MilkDayfresh Flavoured MilkDairylandFirebolt 63
ChiliMiliKeMatwaleChili MiliCandylandIshtehari
Coke Studio Explorer 2018Coke Studio Explorer 2018Coca Cola (Pakistan)Ogilvy Pakistan/Starcom/Digitz
Strepsils StereoStrepsilsReckitt BenckiserAdcom Zenith/BIY music
Knorr Noodles Boriyat BustersKnorrUnileverY Production/Mindshare/Body Beat Group
Ghar Chota Bara Nahi, Ghar Mehfooz Hota haiMughal SupremeMughal SteelAura Communications
North PlanTELENOR 4GTelenor PakistanOgilvy Pakistan/Core Media/OMD Pakistan/Active Media
Shan Foods ThematicRecipe MixesShaan Foods PVT LTDOgilvy Pakistan
Mezan – A Tribute to MotherhoodMezanParacha Textile MillsAdcom Leo Burnett/Seeme Production/GroupM
National Recipe Mixes Thematic Campaign 2018Recipe MixesNational Foods LTDIAL Saatchi & Saatchi/MediaVest
CrispyFry ThematicCrispyFryAjinomoto Lakson Pakistan (Pvt).LtdAdcom Leo Burnett/MEC/Marketing Works Pvt Ltd
Yeh Dunya Bari HaiGoodGoodiesUniFood Industries LimitedAdcom Leo Burnett/Fourays/Bionic Films/East River/On Ground
Candyland NovellaNovellaCandylandManhattan Communications/Body Beat PR
Gamebox by Telenor PakistanGameboxTelenor PakistanOgilvy Pakistan/OMD Pakistan/DMD/Adcom Leo Burnett
Waves Naam Hi Kafi HaiHome Furnishings and AppliancesCool IndustriesSynergy Dentsu/Synite Digital/Starcrust Media
Mario’s Pasta / Mario’s Pasta Recipe MixMario’s Pasta / Mario’s Pasta Recipe MixVolka Food InternationalBlitz Advertising/AA Films
NESCAFÉ – Uthna vs JaagnaNESCAFÉNestlé Pakistan Ltd.RED Communication Arts (Pvt) Ltd / GroupM
Cake Up Snacks and DessertsPeek Freans Cake UpEnglish Biscuits ManufacturersOgilvy Pakistan
Konnect – Ab Life Hai SimpleKonnect by HBLHBLPrestige Communication
Silkbank Ready lineSilkbank Ready LineSilk BankRed Communcations Arts
SKMCH-SadqaSKMCHShaukat Khanum Memorial Cancer Hospital and Research CentreAdcom Leo Burnett/Brand Ache
Aao TB MitaoAao TB MitaoIndus HospitalManhattan Communications
Strepsils StereoStrepsilsReckitt BenckiserAdcom Zenith/BIY music
Kenwood Khush RahoKenwood Air ConditionerR&I Electrical AppliancesArey Wah / Mindshare Pakistan
PEL Lootlo CampaignPEL Inverteron AcsPEL Marketing (Private) LTDRED Communication Arts (Pvt) Ltd
Lemon Max “Tu Mera Hero”Lemon Max BarColgate PamoliveMediaCom
Pampers Pants are the new diapersPampersP&GIAL Saatchi & Saatchi/Starcom Brainchild Communications
Radio Magan by Telenor PakistanRadio Magan by Telenor PakistanTelenor PakistanOgilvy Pakistan/Core Media/OMD
Ufone Super Card Hisaab Kitaab ki BefikriSuper CardUfoneJWT/Maxus
Direct Carrier Billing by Telenor PakistanDirect Carrier Billing by Telenor PakistanTelenor PakistanOgilvy Pakistan/OMD
Wall’s Sandwich FIFA CampaignWall’s SandwichUnilever PakistanEast River/Mindshare Pakistan
Humanizing the Careem ExperienceCareemCareem
Coke StudioCoca-ColaCoca Cola Company (Pakistan)Digitz Pvt Ltd/Starcom Pakistan
Using Big Data for Laser Targeting of Consumer SegmentsCoca-ColaCoca Cola Company (Pakistan)Digitz Pvt Ltd/Soho Square
#GoliNaDoDVAGONovacare (Pvt.) Ltd.Adcom Leo Burnett/Adcom Zenith/Seven Senses
Baskin Robbins Arrives in PakistanBaskin RobbinsBaskin RobbinsOgilvy Pakistan
Dil Dance MaarayTarangEngro Food LTDAdcom Leo Burnett/ Starcom Pakistan
Dostea Thematic CampaignDostea Tea WhitenerFauji Foods LTDFishbowl/ID Creations
Rooh Afza Goes GlobalRooh AfzaHamdard LaboratoriesRG Blue Communications/Blitz Advertising
TelenorXPakistanTelenorXPakistanTelenor PakistanOgilvy Pakistan/OMD
PFDC Sunsilk Fashion WeekSunsilkUnilever PakistanMind Share Pakistan/Talking Point/Team reactivate/JWT/RAK associates
Telenor I-ChampTelenor I-ChampTelenor PakistanMahanttan Communications/Heptagon Active Media/Ignite/NJ Productions
Aik Zaroori Baat ( One Important Message )KnorrUnilever PakistanLowe&Rauf/Mindshare/Bodybeat
Coke Stitching Dreams 2018Coke Stitching Dream 2018Coca Cola PakistanOgilvy Pakistan/Starcom
Lipton ChotuLiptonUnilever PakistanBullseye Advertising/Mindshare/Talking point
Eidi For Edhi – DIGITHONCoca-ColaCoca Cola Company (Pakistan)Digitz Pvt Ltd/Ogilvy Pakistan
Colgate Scholarship – Everyone deserves a future they can smile aboutColgate GRFColgate PamoliveMediaCom/MediaCom
CaC-1000 Plus (GSK CHC Calcium Awareness Campaign)CAC 1000GSKInterflow
Samsung #DekhoMeriNazarSeSamsungSamsung EC Pakistan/RizqAdcom Leo Burnett/Bramerz/Starcom Brainchild Communications/Studio Onezero
Pizza HutPizza HutMCR GroupBulls Eye Advertising
Jo Mein ChahoonJo Mein ChahoonTelenor PakistanOgilvy Pakistan/OMD Pakistan
Lifebuoy Shampoo: Mazboot Banegi, Meri Beti Parhegi (My daughter will be stronger because she will be educated)Lifebuoy ShampooUnilever PakistanMindshare/ESP/BodyBeat/ARY
POND’S Moves From Celebrating Miracles to Making Miracles!PONDSUnilever PakistanOgilvy Pakistan/Mindshare
Building Pakistan TogetherCareemCareemN/A
The Bridal UniformUNWomenUN WomenBBDO Pakistan/Ali Xeeshan Theatre company
Teach For PakistanTeach For PakistanTeach For PakistanBlitz Advertising
McDonald’s Chicken ChapliMcDonald’s Chicken Chapali – LaunchMcDonald PakistanManhattan Communications/Kinetic Pakistan
McDonald’s Food TrustFood TrustMcDonald PakistanManhattan Communications/Kinetic Pakistan
Maa Ka SaharaCanbebeOntex Pakistan PVT LTDAdcom Zenith/Seven Senses
King Kulfa: The Perfect Meetha (Dessert).Wall’s Creamy DelightsUnilever PakistanEast River/Mind share pakistan
Khaadi – Independence Day ActKhaadi – Independence Day ActKhaadi SMCSymmetry Group
Samsung #DekhoMeriNazarSeSamsungSamsung EC Pakistan/RizqAdcom Leo Burnett/Bramerz/Starcom Brainchild Communications/Studio Onezero
Putting the Bakra in Bakra EidCareemCareemN/A
Cake Up Snacks and DessertsPeek Freans Cake UpEnglish Biscuits manufacturersSoho Square
Shoop Thematic CampaignShan Shoop Instant NoodlesShan Foods Pvt. LimitedFishbowl (Pvt) Ltd / MediaCom / Stimulus Productions Co
WELCOME TO OBOLANDPEEK FREANS RIOEnglish Biscuits manufacturersMadnest/GroupM/Ice Animations/Viral Edge/Digital Innvasion
Knorr NoodlesKnorrUnilever PakistanLowe & Rauf / Mindshare / Bodybeat
Coca-Cola – Pakistan’s Most Loved Sparkling BrandCoca-ColaCoca Cola Company (Pakistan)Starcom/Soho Square/Digitz/Kinetic/Active Media
Ufone Super CardSuper CardUfoneJWT/Maxus
Khushiyan Chakh LoRecipe MixesShaan Foods PVT LTDOgilvy Pakistan
Ek Neki Rozana: Championing Dirt in the Month of Purity for 3 consecutive years.Surf excelUnilever PakistanMullen Rauf/BBPR,EMPACT,Lowe,Mindshare
HBL – Enabling DreamsHBL CorporateHBLJWT Pakistan
Nestlé BunyadNestlé BunyadNestlé Pakistan Ltd.Ogilvy Pakistan
Coca Cola and FootballCoca-ColaCoca Cola Company (Pakistan)Starcom Brainchild/Soho Square/Active Media/Kinetic/Digitz
Ungli Uthao – Elections 2018CareemCareemN/A
Coke Studio Season 11 promoCoke Studio Season promo & general elections 2018Coca Cola PakistanOgilvy Pakistan/Starcom/Kinetic/Digitz
Thumbs and CoffeesThumbs and CoffeesEspresso Coffee HousesBarely Average Design/Espresso Coffee Houses
Kaisa Hoga 2018Kaisa Hoga 2018Jang Media GroupN/A
NESCAFÉ – Uthna vs JaagnaNESCAFÉNestlé Pakistan Ltd.RED Communication Arts (Pvt) Ltd / GroupM
Chalo let’s build Pakistan!CareemCareemN/A