Effie Pakistan is a not-for-profit initiative between Pakistan Advertisers Society and Effie Worldwide.
It stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness
Effie Awards 2019 – Shortlisted Entries
campaign title |
brand |
company |
lead agency |
| 10% Izafi Paidawar | Fertilizer | Fatima Fertilzer | D’Hamidi Partnership |
| Goonj by Telenor Pakistan | Goonj by Telenor Pakistan | Telenor Pakistan | Ogilvy Pakistan/OMD Pakistan/DMD |
| Gamebox by Telenor Pakistan | Gamebox | Telenor Pakistan | Ogilvy Pakistan/OMD Pakistan/DMD/Adcom Leo Burnett |
| What Matters is Inside | Shell Rimula | Shell Pakistan | JWT Pakistan |
| Coke & Music 2017 | Coke & Music 2017 | The Coca-Cola Co. | Ogilvy Pakistan/Digitz/Active Media |
| Sprite Spicy 6.0 | Sprite | Coca Cola Company (Pakistan) | Ogilvy Pakistan/Starcom/Kinetic/Digitz |
| Coca Cola Food and Music Festival | Coca Cola | Coca Cola Pakistan | Active Media |
| Dayfresh Flavoured Milk | Dayfresh Flavoured Milk | Dairyland | Firebolt 63 |
| ChiliMiliKeMatwale | Chili Mili | Candyland | Ishtehari |
| Coke Studio Explorer 2018 | Coke Studio Explorer 2018 | Coca Cola (Pakistan) | Ogilvy Pakistan/Starcom/Digitz |
| Strepsils Stereo | Strepsils | Reckitt Benckiser | Adcom Zenith/BIY music |
| Knorr Noodles Boriyat Busters | Knorr | Unilever | Y Production/Mindshare/Body Beat Group |
| Ghar Chota Bara Nahi, Ghar Mehfooz Hota hai | Mughal Supreme | Mughal Steel | Aura Communications |
| North Plan | TELENOR 4G | Telenor Pakistan | Ogilvy Pakistan/Core Media/OMD Pakistan/Active Media |
| Shan Foods Thematic | Recipe Mixes | Shaan Foods PVT LTD | Ogilvy Pakistan |
| Mezan – A Tribute to Motherhood | Mezan | Paracha Textile Mills | Adcom Leo Burnett/Seeme Production/GroupM |
| National Recipe Mixes Thematic Campaign 2018 | Recipe Mixes | National Foods LTD | IAL Saatchi & Saatchi/MediaVest |
| CrispyFry Thematic | CrispyFry | Ajinomoto Lakson Pakistan (Pvt).Ltd | Adcom Leo Burnett/MEC/Marketing Works Pvt Ltd |
| Yeh Dunya Bari Hai | GoodGoodies | UniFood Industries Limited | Adcom Leo Burnett/Fourays/Bionic Films/East River/On Ground |
| Candyland Novella | Novella | Candyland | Manhattan Communications/Body Beat PR |
| Gamebox by Telenor Pakistan | Gamebox | Telenor Pakistan | Ogilvy Pakistan/OMD Pakistan/DMD/Adcom Leo Burnett |
| Waves Naam Hi Kafi Hai | Home Furnishings and Appliances | Cool Industries | Synergy Dentsu/Synite Digital/Starcrust Media |
| Mario’s Pasta / Mario’s Pasta Recipe Mix | Mario’s Pasta / Mario’s Pasta Recipe Mix | Volka Food International | Blitz Advertising/AA Films |
| NESCAFÉ – Uthna vs Jaagna | NESCAFÉ | Nestlé Pakistan Ltd. | RED Communication Arts (Pvt) Ltd / GroupM |
| Cake Up Snacks and Desserts | Peek Freans Cake Up | English Biscuits Manufacturers | Ogilvy Pakistan |
| Konnect – Ab Life Hai Simple | Konnect by HBL | HBL | Prestige Communication |
| Silkbank Ready line | Silkbank Ready Line | Silk Bank | Red Communcations Arts |
| SKMCH-Sadqa | SKMCH | Shaukat Khanum Memorial Cancer Hospital and Research Centre | Adcom Leo Burnett/Brand Ache |
| Aao TB Mitao | Aao TB Mitao | Indus Hospital | Manhattan Communications |
| Strepsils Stereo | Strepsils | Reckitt Benckiser | Adcom Zenith/BIY music |
| Kenwood Khush Raho | Kenwood Air Conditioner | R&I Electrical Appliances | Arey Wah / Mindshare Pakistan |
| PEL Lootlo Campaign | PEL Inverteron Acs | PEL Marketing (Private) LTD | RED Communication Arts (Pvt) Ltd |
| Lemon Max “Tu Mera Hero” | Lemon Max Bar | Colgate Pamolive | MediaCom |
| Pampers Pants are the new diapers | Pampers | P&G | IAL Saatchi & Saatchi/Starcom Brainchild Communications |
| Radio Magan by Telenor Pakistan | Radio Magan by Telenor Pakistan | Telenor Pakistan | Ogilvy Pakistan/Core Media/OMD |
| Ufone Super Card Hisaab Kitaab ki Befikri | Super Card | Ufone | JWT/Maxus |
| Direct Carrier Billing by Telenor Pakistan | Direct Carrier Billing by Telenor Pakistan | Telenor Pakistan | Ogilvy Pakistan/OMD |
| Wall’s Sandwich FIFA Campaign | Wall’s Sandwich | Unilever Pakistan | East River/Mindshare Pakistan |
| Humanizing the Careem Experience | Careem | Careem | |
| Coke Studio | Coca-Cola | Coca Cola Company (Pakistan) | Digitz Pvt Ltd/Starcom Pakistan |
| Using Big Data for Laser Targeting of Consumer Segments | Coca-Cola | Coca Cola Company (Pakistan) | Digitz Pvt Ltd/Soho Square |
| #GoliNaDo | DVAGO | Novacare (Pvt.) Ltd. | Adcom Leo Burnett/Adcom Zenith/Seven Senses |
| Baskin Robbins Arrives in Pakistan | Baskin Robbins | Baskin Robbins | Ogilvy Pakistan |
| Dil Dance Maaray | Tarang | Engro Food LTD | Adcom Leo Burnett/ Starcom Pakistan |
| Dostea Thematic Campaign | Dostea Tea Whitener | Fauji Foods LTD | Fishbowl/ID Creations |
| Rooh Afza Goes Global | Rooh Afza | Hamdard Laboratories | RG Blue Communications/Blitz Advertising |
| TelenorXPakistan | TelenorXPakistan | Telenor Pakistan | Ogilvy Pakistan/OMD |
| PFDC Sunsilk Fashion Week | Sunsilk | Unilever Pakistan | Mind Share Pakistan/Talking Point/Team reactivate/JWT/RAK associates |
| Telenor I-Champ | Telenor I-Champ | Telenor Pakistan | Mahanttan Communications/Heptagon Active Media/Ignite/NJ Productions |
| Aik Zaroori Baat ( One Important Message ) | Knorr | Unilever Pakistan | Lowe&Rauf/Mindshare/Bodybeat |
| Coke Stitching Dreams 2018 | Coke Stitching Dream 2018 | Coca Cola Pakistan | Ogilvy Pakistan/Starcom |
| Lipton Chotu | Lipton | Unilever Pakistan | Bullseye Advertising/Mindshare/Talking point |
| Eidi For Edhi – DIGITHON | Coca-Cola | Coca Cola Company (Pakistan) | Digitz Pvt Ltd/Ogilvy Pakistan |
| Colgate Scholarship – Everyone deserves a future they can smile about | Colgate GRF | Colgate Pamolive | MediaCom/MediaCom |
| CaC-1000 Plus (GSK CHC Calcium Awareness Campaign) | CAC 1000 | GSK | Interflow |
| Samsung #DekhoMeriNazarSe | Samsung | Samsung EC Pakistan/Rizq | Adcom Leo Burnett/Bramerz/Starcom Brainchild Communications/Studio Onezero |
| Pizza Hut | Pizza Hut | MCR Group | Bulls Eye Advertising |
| Jo Mein Chahoon | Jo Mein Chahoon | Telenor Pakistan | Ogilvy Pakistan/OMD Pakistan |
| Lifebuoy Shampoo: Mazboot Banegi, Meri Beti Parhegi (My daughter will be stronger because she will be educated) | Lifebuoy Shampoo | Unilever Pakistan | Mindshare/ESP/BodyBeat/ARY |
| POND’S Moves From Celebrating Miracles to Making Miracles! | PONDS | Unilever Pakistan | Ogilvy Pakistan/Mindshare |
| Building Pakistan Together | Careem | Careem | N/A |
| The Bridal Uniform | UNWomen | UN Women | BBDO Pakistan/Ali Xeeshan Theatre company |
| Teach For Pakistan | Teach For Pakistan | Teach For Pakistan | Blitz Advertising |
| McDonald’s Chicken Chapli | McDonald’s Chicken Chapali – Launch | McDonald Pakistan | Manhattan Communications/Kinetic Pakistan |
| McDonald’s Food Trust | Food Trust | McDonald Pakistan | Manhattan Communications/Kinetic Pakistan |
| Maa Ka Sahara | Canbebe | Ontex Pakistan PVT LTD | Adcom Zenith/Seven Senses |
| King Kulfa: The Perfect Meetha (Dessert). | Wall’s Creamy Delights | Unilever Pakistan | East River/Mind share pakistan |
| Khaadi – Independence Day Act | Khaadi – Independence Day Act | Khaadi SMC | Symmetry Group |
| Samsung #DekhoMeriNazarSe | Samsung | Samsung EC Pakistan/Rizq | Adcom Leo Burnett/Bramerz/Starcom Brainchild Communications/Studio Onezero |
| Putting the Bakra in Bakra Eid | Careem | Careem | N/A |
| Cake Up Snacks and Desserts | Peek Freans Cake Up | English Biscuits manufacturers | Soho Square |
| Shoop Thematic Campaign | Shan Shoop Instant Noodles | Shan Foods Pvt. Limited | Fishbowl (Pvt) Ltd / MediaCom / Stimulus Productions Co |
| WELCOME TO OBOLAND | PEEK FREANS RIO | English Biscuits manufacturers | Madnest/GroupM/Ice Animations/Viral Edge/Digital Innvasion |
| Knorr Noodles | Knorr | Unilever Pakistan | Lowe & Rauf / Mindshare / Bodybeat |
| Coca-Cola – Pakistan’s Most Loved Sparkling Brand | Coca-Cola | Coca Cola Company (Pakistan) | Starcom/Soho Square/Digitz/Kinetic/Active Media |
| Ufone Super Card | Super Card | Ufone | JWT/Maxus |
| Khushiyan Chakh Lo | Recipe Mixes | Shaan Foods PVT LTD | Ogilvy Pakistan |
| Ek Neki Rozana: Championing Dirt in the Month of Purity for 3 consecutive years. | Surf excel | Unilever Pakistan | Mullen Rauf/BBPR,EMPACT,Lowe,Mindshare |
| HBL – Enabling Dreams | HBL Corporate | HBL | JWT Pakistan |
| Nestlé Bunyad | Nestlé Bunyad | Nestlé Pakistan Ltd. | Ogilvy Pakistan |
| Coca Cola and Football | Coca-Cola | Coca Cola Company (Pakistan) | Starcom Brainchild/Soho Square/Active Media/Kinetic/Digitz |
| Ungli Uthao – Elections 2018 | Careem | Careem | N/A |
| Coke Studio Season 11 promo | Coke Studio Season promo & general elections 2018 | Coca Cola Pakistan | Ogilvy Pakistan/Starcom/Kinetic/Digitz |
| Thumbs and Coffees | Thumbs and Coffees | Espresso Coffee Houses | Barely Average Design/Espresso Coffee Houses |
| Kaisa Hoga 2018 | Kaisa Hoga 2018 | Jang Media Group | N/A |
| NESCAFÉ – Uthna vs Jaagna | NESCAFÉ | Nestlé Pakistan Ltd. | RED Communication Arts (Pvt) Ltd / GroupM |
| Chalo let’s build Pakistan! | Careem | Careem | N/A |
