effie awards 2019

Effie Pakistan is a not-for-profit initiative between Pakistan Advertisers Society and Effie Worldwide.

It stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness

Effie Awards 2019 – Shortlisted Entries

campaign title

brand

company

lead agency

10% Izafi Paidawar Fertilizer Fatima Fertilzer D’Hamidi Partnership
Goonj by Telenor Pakistan Goonj by Telenor Pakistan Telenor Pakistan Ogilvy Pakistan/OMD Pakistan/DMD
Gamebox by Telenor Pakistan Gamebox Telenor Pakistan Ogilvy Pakistan/OMD Pakistan/DMD/Adcom Leo Burnett
What Matters is Inside Shell Rimula Shell Pakistan JWT Pakistan
Coke & Music 2017 Coke & Music 2017 The Coca-Cola Co. Ogilvy Pakistan/Digitz/Active Media
Sprite Spicy 6.0 Sprite Coca Cola Company (Pakistan) Ogilvy Pakistan/Starcom/Kinetic/Digitz
Coca Cola Food and Music Festival Coca Cola Coca Cola Pakistan Active Media
Dayfresh Flavoured Milk Dayfresh Flavoured Milk Dairyland Firebolt 63
ChiliMiliKeMatwale Chili Mili Candyland Ishtehari
Coke Studio Explorer 2018 Coke Studio Explorer 2018 Coca Cola (Pakistan) Ogilvy Pakistan/Starcom/Digitz
Strepsils Stereo Strepsils Reckitt Benckiser Adcom Zenith/BIY music
Knorr Noodles Boriyat Busters Knorr Unilever Y Production/Mindshare/Body Beat Group
Ghar Chota Bara Nahi, Ghar Mehfooz Hota hai Mughal Supreme Mughal Steel Aura Communications
North Plan TELENOR 4G Telenor Pakistan Ogilvy Pakistan/Core Media/OMD Pakistan/Active Media
Shan Foods Thematic Recipe Mixes Shaan Foods PVT LTD Ogilvy Pakistan
Mezan – A Tribute to Motherhood Mezan Paracha Textile Mills Adcom Leo Burnett/Seeme Production/GroupM
National Recipe Mixes Thematic Campaign 2018 Recipe Mixes National Foods LTD IAL Saatchi & Saatchi/MediaVest
CrispyFry Thematic CrispyFry Ajinomoto Lakson Pakistan (Pvt).Ltd Adcom Leo Burnett/MEC/Marketing Works Pvt Ltd
Yeh Dunya Bari Hai GoodGoodies UniFood Industries Limited Adcom Leo Burnett/Fourays/Bionic Films/East River/On Ground
Candyland Novella Novella Candyland Manhattan Communications/Body Beat PR
Gamebox by Telenor Pakistan Gamebox Telenor Pakistan Ogilvy Pakistan/OMD Pakistan/DMD/Adcom Leo Burnett
Waves Naam Hi Kafi Hai Home Furnishings and Appliances Cool Industries Synergy Dentsu/Synite Digital/Starcrust Media
Mario’s Pasta / Mario’s Pasta Recipe Mix Mario’s Pasta / Mario’s Pasta Recipe Mix Volka Food International Blitz Advertising/AA Films
NESCAFÉ – Uthna vs Jaagna NESCAFÉ Nestlé Pakistan Ltd. RED Communication Arts (Pvt) Ltd / GroupM
Cake Up Snacks and Desserts Peek Freans Cake Up English Biscuits Manufacturers Ogilvy Pakistan
Konnect – Ab Life Hai Simple Konnect by HBL HBL Prestige Communication
Silkbank Ready line Silkbank Ready Line Silk Bank Red Communcations Arts
SKMCH-Sadqa SKMCH Shaukat Khanum Memorial Cancer Hospital and Research Centre Adcom Leo Burnett/Brand Ache
Aao TB Mitao Aao TB Mitao Indus Hospital Manhattan Communications
Strepsils Stereo Strepsils Reckitt Benckiser Adcom Zenith/BIY music
Kenwood Khush Raho Kenwood Air Conditioner R&I Electrical Appliances Arey Wah / Mindshare Pakistan
PEL Lootlo Campaign PEL Inverteron Acs PEL Marketing (Private) LTD RED Communication Arts (Pvt) Ltd
Lemon Max “Tu Mera Hero” Lemon Max Bar Colgate Pamolive MediaCom
Pampers Pants are the new diapers Pampers P&G IAL Saatchi & Saatchi/Starcom Brainchild Communications
Radio Magan by Telenor Pakistan Radio Magan by Telenor Pakistan Telenor Pakistan Ogilvy Pakistan/Core Media/OMD
Ufone Super Card Hisaab Kitaab ki Befikri Super Card Ufone JWT/Maxus
Direct Carrier Billing by Telenor Pakistan Direct Carrier Billing by Telenor Pakistan Telenor Pakistan Ogilvy Pakistan/OMD
Wall’s Sandwich FIFA Campaign Wall’s Sandwich Unilever Pakistan East River/Mindshare Pakistan
Humanizing the Careem Experience Careem Careem
Coke Studio Coca-Cola Coca Cola Company (Pakistan) Digitz Pvt Ltd/Starcom Pakistan
Using Big Data for Laser Targeting of Consumer Segments Coca-Cola Coca Cola Company (Pakistan) Digitz Pvt Ltd/Soho Square
#GoliNaDo DVAGO Novacare (Pvt.) Ltd. Adcom Leo Burnett/Adcom Zenith/Seven Senses
Baskin Robbins Arrives in Pakistan Baskin Robbins Baskin Robbins Ogilvy Pakistan
Dil Dance Maaray Tarang Engro Food LTD Adcom Leo Burnett/ Starcom Pakistan
Dostea Thematic Campaign Dostea Tea Whitener Fauji Foods LTD Fishbowl/ID Creations
Rooh Afza Goes Global Rooh Afza Hamdard Laboratories RG Blue Communications/Blitz Advertising
TelenorXPakistan TelenorXPakistan Telenor Pakistan Ogilvy Pakistan/OMD
PFDC Sunsilk Fashion Week Sunsilk Unilever Pakistan Mind Share Pakistan/Talking Point/Team reactivate/JWT/RAK associates
Telenor I-Champ Telenor I-Champ Telenor Pakistan Mahanttan Communications/Heptagon Active Media/Ignite/NJ Productions
Aik Zaroori Baat ( One Important Message ) Knorr Unilever Pakistan Lowe&Rauf/Mindshare/Bodybeat
Coke Stitching Dreams 2018 Coke Stitching Dream 2018 Coca Cola Pakistan Ogilvy Pakistan/Starcom
Lipton Chotu Lipton Unilever Pakistan Bullseye Advertising/Mindshare/Talking point
Eidi For Edhi – DIGITHON Coca-Cola Coca Cola Company (Pakistan) Digitz Pvt Ltd/Ogilvy Pakistan
Colgate Scholarship – Everyone deserves a future they can smile about Colgate GRF Colgate Pamolive MediaCom/MediaCom
CaC-1000 Plus (GSK CHC Calcium Awareness Campaign) CAC 1000 GSK Interflow
Samsung #DekhoMeriNazarSe Samsung Samsung EC Pakistan/Rizq Adcom Leo Burnett/Bramerz/Starcom Brainchild Communications/Studio Onezero
Pizza Hut Pizza Hut MCR Group Bulls Eye Advertising
Jo Mein Chahoon Jo Mein Chahoon Telenor Pakistan Ogilvy Pakistan/OMD Pakistan
Lifebuoy Shampoo: Mazboot Banegi, Meri Beti Parhegi (My daughter will be stronger because she will be educated) Lifebuoy Shampoo Unilever Pakistan Mindshare/ESP/BodyBeat/ARY
POND’S Moves From Celebrating Miracles to Making Miracles! PONDS Unilever Pakistan Ogilvy Pakistan/Mindshare
Building Pakistan Together Careem Careem N/A
The Bridal Uniform UNWomen UN Women BBDO Pakistan/Ali Xeeshan Theatre company
Teach For Pakistan Teach For Pakistan Teach For Pakistan Blitz Advertising
McDonald’s Chicken Chapli McDonald’s Chicken Chapali – Launch McDonald Pakistan Manhattan Communications/Kinetic Pakistan
McDonald’s Food Trust Food Trust McDonald Pakistan Manhattan Communications/Kinetic Pakistan
Maa Ka Sahara Canbebe Ontex Pakistan PVT LTD Adcom Zenith/Seven Senses
King Kulfa: The Perfect Meetha (Dessert). Wall’s Creamy Delights Unilever Pakistan East River/Mind share pakistan
Khaadi – Independence Day Act Khaadi – Independence Day Act Khaadi SMC Symmetry Group
Samsung #DekhoMeriNazarSe Samsung Samsung EC Pakistan/Rizq Adcom Leo Burnett/Bramerz/Starcom Brainchild Communications/Studio Onezero
Putting the Bakra in Bakra Eid Careem Careem N/A
Cake Up Snacks and Desserts Peek Freans Cake Up English Biscuits manufacturers Soho Square
Shoop Thematic Campaign Shan Shoop Instant Noodles Shan Foods Pvt. Limited Fishbowl (Pvt) Ltd / MediaCom / Stimulus Productions Co
WELCOME TO OBOLAND PEEK FREANS RIO English Biscuits manufacturers Madnest/GroupM/Ice Animations/Viral Edge/Digital Innvasion
Knorr Noodles Knorr Unilever Pakistan Lowe & Rauf / Mindshare / Bodybeat
Coca-Cola – Pakistan’s Most Loved Sparkling Brand Coca-Cola Coca Cola Company (Pakistan) Starcom/Soho Square/Digitz/Kinetic/Active Media
Ufone Super Card Super Card Ufone JWT/Maxus
Khushiyan Chakh Lo Recipe Mixes Shaan Foods PVT LTD Ogilvy Pakistan
Ek Neki Rozana: Championing Dirt in the Month of Purity for 3 consecutive years. Surf excel Unilever Pakistan Mullen Rauf/BBPR,EMPACT,Lowe,Mindshare
HBL – Enabling Dreams HBL Corporate HBL JWT Pakistan
Nestlé Bunyad Nestlé Bunyad Nestlé Pakistan Ltd. Ogilvy Pakistan
Coca Cola and Football Coca-Cola Coca Cola Company (Pakistan) Starcom Brainchild/Soho Square/Active Media/Kinetic/Digitz
Ungli Uthao – Elections 2018 Careem Careem N/A
Coke Studio Season 11 promo Coke Studio Season promo & general elections 2018 Coca Cola Pakistan Ogilvy Pakistan/Starcom/Kinetic/Digitz
Thumbs and Coffees Thumbs and Coffees Espresso Coffee Houses Barely Average Design/Espresso Coffee Houses
Kaisa Hoga 2018 Kaisa Hoga 2018 Jang Media Group N/A
NESCAFÉ – Uthna vs Jaagna NESCAFÉ Nestlé Pakistan Ltd. RED Communication Arts (Pvt) Ltd / GroupM
Chalo let’s build Pakistan! Careem Careem N/A

Tecno Spark Go

LEAVE A REPLY

Please enter your comment!
Please enter your name here