WhatsApp is bringing a new change to its format, however, users are not going to like it!
WhatsApp founder Jan Koum left Facebook earlier this week, according to the speculations, the application will now be open to advertisers!
Facebook’s vice president of messaging products, David Marcus, has said WhatsApp will be more open to advertisers.
Speaking to CNBC, he said: “As far as advertising is concerned, we’re definitely getting WhatsApp more open.”
“We’re now going to have the ability to enable larger companies, not only small businesses, to integrate a new API [application programming interface] to send and receive messages with people on the WhatsApp platform.”
Analysts have predicted that Koum’s departure will mean a possible wake of events which will encourage a format change encouraging advertisers.
Barclays analysts said;
“We normally wouldn’t publish a note on an executive departure, but we think Jan Koum’s departure as potentially significant implications. We’ve been told by many of our checks over the last few years that once Jan leaves, that’s when the ads show up.”
Koum’s blog post has talked about why he has always wanted to keep the platform ad-free. The platform reads;
“These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads.
When we sat down to start our own thing together three years ago we wanted to make something that wasn’t just another ad clearinghouse.
We wanted to spend our time building a service people wanted to use because it worked and saved them money and made their lives better in a small way. We knew that we could charge people directly if we could do all those things. We knew we could do what most people aim to do every day: avoid ads.
No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow. We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn’t).
We want WhatsApp to be the product that keeps you awake… and that you reach for in the morning. No one jumps up from a nap and runs to see an advertisement.”
Would you be willing to accept this new update?
Stay tuned to Brandsynario for more news and updates.
