At this point, somebody needs to say it: Just because a celebrity is famous, it doesn’t mean they will prove to be the best entrepreneurs, like their success in showbiz.
In today’s world, being a celebrity isn’t just about acting or singing anymore. It has become a rat race, two days in, and people already start launching their brands, thinking fame will make up to the lack of USP in their brand and skyrocketing prices.
But here’s the thing: not all Pakistani celebrity brands are made equal. Some are thriving with real effort and quality, and others? Uhhhh, let’s just say they’re surviving on fan loyalty alone.
Best and Worst Pakistani Celebrity Brands
From makeup to fashion to perfumes and even food joints; Pakistani celebs are all up in the branding game. But now it’s time to rate them.
Sniff, I smell tea!
M By Mahira Khan
M by Mahira Khan isn’t just your typical perfume or clothing brand, it’s has become a luxury product. The brand screams Mahira Khan due to it’s class, minimalism, and elegant touch. It’s not in your face, it’s not the most heavy but it’s comfortable and chic.
Many people complain it’s really expensive but hey, it’s literally Mahira’s brand! The superstar won’t be selling a brand attached to her name in mere cents so that nobody takes it serious. Also who wouldn’t pay extra for Mahira. I know I would.
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Aijaz Aslam Store
Second on the list is the underdog that’s killing the game quietly. Aijaz Aslam may not shout about his business from the rooftops, but his skincare and grooming brand has quality, consistency, and credibility.
The products are well-researched (he works with dermatologists!), and the pricing? Surprisingly fair.
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AnM Closet
Aiman Khan and her sister Minal Khan operate the AnM Closet clothing line. Their outfits are on-trend and photogenic and the brand has a strong vibe. But if we’re being honest, it’s overpriced for pret wear.
Like, do we really need to spend so much for a lawn kurta? That too while it is not a luxury brand to start with. Still, it delivers on quality and brand presence.
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Sadaf Kanwal Fashion
Sadaf Kanwal is the mother of the infamous Farshi Shalwar! Her line looks like it belongs on a high-end fashion ramp and there is no doubt that we love her for blessing us with the iconic Farshi Shalwar.
But what about the wearability of her clothes? Not sure if we can wear some of her pieces to Eid lunch with our dadi. Also, all of them seem pretty generic.
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WB Hemani
You’ve seen the ads. You’ve probably bought the rose water or a bottle of black seed oil once. WB Hemani (co-owned by news anchor Waseem Badami) is everywhere, but here’s the truth: It’s wildly inconsistent.
Some products are genuinely good, others feel like dollar-store fillers. The brand’s become bloated and it shows.
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Nadia Hussain’s Bling
Supermodel Nadia Hussain’s brand is a one-woman show, literally. From makeup to salon tools to skincare, she’s doing it all.
But the problem? There’s no clear identity. The makeup lacks finesse, packaging is underwhelming, and it’s giving early-2000s vibes. You want to root for it, but it needs polish. Badly.
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Fame ≠ Business Brains
Some of these celebs are just slapping their name on anything and hoping their followers will do the rest. But building a real brand takes vision, identity and consistency.
For people who didn’t succeed? Maybe stick to the screen for now.
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