A huge twist hit social media on July 10. Linda Yaccarino stepped down as CEO of X. Moments later, MrBeast, aka Jimmy Donaldson. tweeted, “I’ll fill the roll.” People buzzed. Could the YouTube star really be talking about taking over X?
Yaccarino Resigns, X Seeks New Direction
After two bumpy years, Linda Yaccarino left her position. She guided X through ad woes and moderation issues. Elon Musk thanked her publicly, but is keeping mum on the next step. That creates a gap at the top of the Elon Musk–owned platform.
Moments after MrBeast’s tweet, some called it a joke. Others tagged Elon Musk, urging him to make the offer real . He’d previously floated the idea in 2022 when a playful exchange with Musk went viral. Musk responded: “It’s not out of the question”
Why MrBeast?
He’s the most-subscribed YouTuber in the world. His channel has close to 400 million subscribers. He founded high-budget stunts, studios, food companies, and a reality series with Amazon Business Insider.
He also established Feastables candies, Lunchly meals, and MrBeast Lab toys. He operates his media empire, Beast Industries. He brings serious marketing muscle and creative vision.
MrBeast offers creativity and understanding of the audience. He lives off internet culture. He knows how to create buzz, but does not have CEO experience. X struggles require abiding by relationships and policy refinement.
He’s phenomenal at stunts, not compliance and moderation. Nevertheless, his popularity could help restore user trust.
Elon’s Role and Public Opinion
Supporters swarmed social media demanding him as CEO. Musk has interacted with MrBeast in the past. He reshared his posts and complimented him on X. However, Musk hardly hires outside people to manage his platforms. Hence, the billionaire’s next step is unknown.
If MrBeast stepped in, X would change. It might shift towards creators, user-generated content, and viral engagement. It could experience a surge in youth appeal. Investors would observe intently. Advertisers may return, or flee. X’s next leader will decide its future shape.
Could it really come true? It feels like lighthearted viral marketing. Stranger things have happened to Musk’s reality, however. MrBeast adds audience brilliance. X needs new energy. Combining them could rewrite social media leadership.
MrBeast for X CEO? At least in the meantime, it’s a social media wildfire; half meme, half experimental dare. It challenges Musk to go out on a limb. It also demonstrates how creators are now wielding actual influence in the digital landscape.
Whether it’s a legitimate pitch or lighthearted tease, one thing’s for sure: When MrBeast is in on it, you gotta watch closely.
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