Brands usually want to make money only, and the reasoning they give themselves is that that’s what they are there for. But instead of just focusing on attaining wealth, some brands do try to adopt social issues. The idea is to ensure that the Earth is not in worse off condition decades down the line compared to how the world is today. Unilever Pakistan is one of those brands that has also delved into it.
The Fast Moving Consumer Goods (FMCG) company Unilever Pakistan has decided to limit the carbon footprint by reducing plastic waste. This is a significant development by the company as their reach is across the whole country.
So let’s see what it is precisely that they have done!
Unilever Pakistan has taken the step to reduce the weightage of plastic in their product containers. The product they are targetting is Lifebuoy’s 375-milliliter shampoo bottle. Not only has the bottle weight reduced, but this also means that when the bottles are discarded and sent to the dumps, the non-decomposable plastic waste will be lesser in quantity.
— Tayyaba (@TayyabaZee) January 27, 2021
That said, the bottles are made of plastic, even if it’s less, so it is still dangerous for the universe as plastic takes hundreds of years to break down. But back in 2019, the brand pledged to decrease the use of virgin plastic by half by 2025. Moreover, they would also be removing 100,000 tonnes of plastic from the rolling completely. So this move with the Lifebuoy bottles seems like a step in the right direction.
Unilever Pakistan on Plastic
Their statement, as found on the website, is:
“Our plans to cut plastic waste are underpinned by a clear framework: we’ll use less plastic, better plastic, and no plastic at all.”
It is a big promise, and their recent track record seems like they are planning to keep it, so they should be appreciated for it.
Other than reducing the plastic in the bottle formula, Unilever is also working on recycling plastic to ensure lesser plastic waste is introduced into the ecosystem.
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