Unilever launched Hellmann’s in Pakistan with a big bang. They deployed Pakistan’s first one-of-its-kind 3D anamorphic transit for Hellmann’s. They strategically decided the locations and hyperlocal the high-traffic food streets with their hard-to-miss float.
The 3D anamorphic transit was displaying the larger-than-life image of the brand, product shot, and a burger with Hellmann’s Mayonnaise. It was a very clutter-breaking Out of Home execution with brand images popping out of the float.
The Out of Home campaign was deployed in collaboration with Kinetic Pakistan.