Google has launched a new tool in its Gemini AI platform. It allows users to turn photos into eight-second videos with sound. The feature is powered by Veo 3, Google’s latest video generation model.
Currently, the tool is available to AI Pro and Ultra subscribers in over 150 countries.
David Sharon, Multimodal Generation Lead for Gemini Apps, said, “We launched our state-of-the-art video generation model Veo 3 in May, and last week, we expanded access to Google AI Pro subscribers in over 150 countries. Now, with a new photo-to-video capability in Gemini, you can now transform your favourite photos into dynamic eight-second video clips with sound.”
To use the feature, users must select “Videos” from the tool menu. Then, they upload a photo, describe the scene, and add audio ideas.
“You can get creative by animating everyday objects, bringing your drawings and paintings to life or adding movement to nature scenes. Once your video is complete, tap the share button or download it to share with friends and family,” said Sharon.
Since launch, the response has been strong. Sharon said, “The explosion of creativity from users has been truly remarkable, with over 40 million Veo 3 videos generated across the Gemini app and Flow over the last seven weeks.”
“From reimagining fairy tales through the eyes of a modern influencer, to ASMR videos exploring what it would sound like to cut through a piece of cooling lava, your imagination is the limit when you create videos with Gemini.”
Meanwhile, Veo 3 continues to impress with its video quality. It generates HD video clips with synchronised sound and lifelike motion. Each clip is eight seconds long and doesn’t need editing afterwards.
Businesses can also benefit from Veo 3. Through Google Cloud Vertex AI, companies utilise the tool to accelerate production, create marketing assets, and prototype content. As a result, creative work becomes faster and more flexible.
In terms of safety, Google emphasises the responsible use of AI. Sharon explained, “When you use our video generation tools, we want you to feel confident in the results. That’s why we take significant steps behind the scenes to make sure video generation is an appropriate experience.” These include “extensive ‘red teaming’” and testing to prevent misuse.
Additionally, all generated videos have a visible watermark and an invisible SynthID digital tag. Sharon encouraged feedback, saying, “Use the thumbs up and down buttons on your generated videos to give us feedback, which we’ll use to make ongoing improvements to our safety measures and overall experience.”
Finally, the photo-to-video tool is also available in Google’s Flow platform. The rollout will continue to reach more regions soon.
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