TikTok took significant steps to tackle harmful content in Pakistan, removing more than 24.9 million videos from January to March 2025. The company shared these figures in its Community Guidelines Enforcement Report for the first quarter of 2025.
The platform took down these videos because they broke community guidelines. TikTok was quick on the draw, removing 99.4% of flagged videos proactively and getting rid of 95.8% of them within just 24 hours.
On a global scale, TikTok took down 211 million videos, which accounts for roughly 0.9% of all uploads. Their automated systems were responsible for detecting and removing over 184 million of those videos. Interestingly, TikTok also reinstated more than 7.5 million videos after a thorough review. The platform boasted an impressive 99% proactive removal rate worldwide, managing to take down 94.3% of flagged content within just one day.
TikTok’s report revealed key reasons behind the takedowns:
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Misinformation: 45.5%
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Sensitive or Mature Themes: 30.1%
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Privacy and Security Violations: 15.6%
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Safety and Civility Issues: 11.5%
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Manipulated or AI-Generated Media: 13.8%
The platform emphasised its dedication to being transparent and keeping users safe, highlighting that these enforcement actions help maintain trust within the community. Users can find the complete Q1 2025 report available in both Urdu and English on TikTok’s Transparency Centre, which also provides resources for content moderation and digital safety.
With these proactive measures, TikTok is taking a strong stance against harmful, misleading, and unsafe content, working to create a safer environment for millions of users in Pakistan and beyond.
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