Meta’s new app Threads has taken the social media world by storm. Surpassing ChatGPT as the fastest-growing consumer product ever. In just five days since its launch on July 6, 2023, Threads has already attracted a staggering 100 million users. Far outpacing its competitors. This milestone has set the stage for Threads to become a platform with 1 billion users, according to Meta CEO Mark Zuckerberg.

Zuckerberg’s excitement says it all

Zuckerberg shared the impressive news in a post on Threads. Expressing his excitement about the app’s rapid growth. He mentioned that the demand for Threads has been primarily organic. The company hasn’t even activated many promotional efforts yet. This indicates that users are genuinely interested in the new app and are actively seeking it out.

Threads hit 100 million users in 5 days, beats ChatGPT | TechFocus24
Source: TechFocus

The rise of Threads has dealt a blow to OpenAI’s ChatGPT, which previously held the title of the fastest-growing consumer product. ChatGPT achieved 10 million daily users within 40 days of its launch and reached 100 million daily active users in about two months. However, Threads has achieved similar numbers in just five days, highlighting its unparalleled success and popularity among users.

Musk’s Twitter suffers

Twitter, a long-standing social media giant, has experienced a decline in web traffic since the launch of Threads. According to web analytics firm Similarweb, Twitter’s web traffic has decreased by 11% compared to the same period last year. This decrease could be attributed to users migrating to Threads, attracted by its unique features and the promise of a different social media experience.

Threads’ success can be attributed to its deliberate design choices. In a recent interview, Instagram CEO Adam Mosseri revealed that Threads was intentionally developed to avoid news and politics. Mosseri explained that including such content would invite excessive scrutiny and negativity, compromising the integrity of the app. By focusing on the public conversation aspect and fostering positive interactions, Threads has managed to capture the attention of users seeking a more curated and pleasant social media experience.

Are we witnessing a multi billion-dollar beef?

However, Threads has not been without controversy. Twitter has accused Meta of utilizing its trade secrets in the development of Threads, leading to a potential legal battle between the two social media giants. The acquisition of Twitter by Elon Musk last year sparked the emergence of several alternatives, but none of them have achieved the level of success witnessed by Threads.

Threads hits 100 million users in five-day record surge - The Ghana Report
Source: The Ghana Report

As Threads continues to grow and attract more users, it has the potential to reshape the social media landscape. With its unique approach and commitment to positive conversations, Threads may become a platform where users can engage in meaningful discussions while avoiding the pitfalls of traditional social media. The future looks promising for Meta and its ambitious goal of reaching 1 billion users on Threads.

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Usman Kashmirwala
Your thoughts are your biggest asset in this world and as a content writer, you get a chance to pen down these thoughts and make them eternal. I am Usman Kashmirwala, apart from being a movie maniac, car geek and a secret singer, I am a guy lucky enough to be working in a profession that allows me to showcase my opinions and vision to the world every day and do my little part in making it a better place for all of us.