this-season-bridal-couture-is-ditching-pastels-for-rich-colours-and-drama

Gone are the days when Pakistani bridal couture was drowning in a sea of blush pinks and pastel hues. In 2025, itโ€™s all about making a bold statement.

This season, brides are saying a soft โ€œno, thank youโ€ to pastels and leaning into richer tones that reflect tradition (about time). Oh, and Pakistani designers are leading this change.

Letโ€™s talk shades and the bridal dresses redefining bridal couture in 2025.

Deep Maroon

Thereโ€™s something eternally royal about maroon. But this year, itโ€™s not the muted maroon of the past. Itโ€™s deeper, glossier and paired with intricate antique gold work in bridal couture.

Brands Championing this Shade:

  • HSY: His latest โ€œHeirloomโ€ collection features velvety maroon lehengas with heavy zardozi. The HSY Bridal Collection summons the pursuit of harmonious beauty to celebrate bridal femininity
  • Aisha Imran: The exquisite collection screams traditional maroon (dadi jaan approved).
  • Zainab Chottani: Think bridal regality, BUT with modern cuts. Maroon never looked this bold.
deep-maroon
Brands Championing Deep Maroon

Dreamy Shades of Blueย 

Blue for brides? Yep, itโ€™s happening. Blue with silver or rose-gold accents is the unexpected combo brides didnโ€™t know they needed.

Designers Riding this Wave:

  • Sania Maskatiya: Her intricate threadwork over deep blue silks gives bridal couture a whole new vibe.
  • Ali Xeeshan: He plays with light and dark tones to create blue-based lehengas that dazzle.
  • Faiza Saqlain: Where elegance meets midnight drama.
shades-of-blue
Brands Championing Blue

Burnt Orange & Rustย 

Orange may have seemed too loud in the past, but now, with deeper undertones and textured embroidery, itโ€™s becoming a favourite among bridal couture.

Designers Doing it Right:

  • Mohsin Naveed Ranjha (MNR): Again, a standout. His use of rust with emerald accents is creating buzz all over social media.
  • Nomi Ansari: With his love for colour, burnt orange becomes playful yet sophisticated.
  • Farah Tallib Aziz: You say range of rust orange, and I hear Farah Talib Aziz.
burnt-orange-rust
Brands championing burnt orange and rust

Deep Plum & Aubergineย 

These moody purples are having a real moment. Ideal for winter weddings and nikkah evenings, they offer an air of mystery with a royal twist.

Bridal Trendsetters:

  • Farah Talib Aziz: Usually pastel-heavy, FTA surprises with a deep plum collection paired with icy blues. Oh, and did I tell you, it’s affordable too.
  • Hussain Rehar: If drama is the brideโ€™s middle name, Hussain Rehar’s aubergine pieces with structured cuts are the answer.
  • Zara Shahjahan: Her romantic aesthetic now includes deeper tones that work beautifully.
deep-plum-aubergine
Brands championing plum and aubergine

Blackย 

Saving the best for the last. Yes, brides are wearing black now (our mom’s worst nightmare).

More brides are embracing black lehengas for their receptions or even barat days. Paired with gold, this look is fierce.

Designers are Making Black Bridalwear Iconic:

  • Ali Xeeshan: Of course, he’s the flag-bearer.
  • Zara Shahjahan: You think her purple bridal couture was exquisite, well, you just haven’t seen how good she is doing with the black articles.
black-bridal
Brands championing black

Brides Don’t Play it Safe Anymore!

This bridal season in Pakistan isnโ€™t about playing safe anymore; itโ€™s about embracing your inner powerhouse. Rich hues not only photograph beautifully, but they also carry heritage, emotion and personality.

One thingโ€™s for sure: Pastels had their moment. 2025 belongs to the bold.

So, which colour are you loving this season? And which designer do you think nailed the rich-hued bridal couture?

Stay tuned toย Brandsynarioย for the latest news and updates.

Areeb Asif
Areeb Asif is a 19-year-old SEO Content Writer who turns Google searches into clicks with nothing but a keyboard and an unhealthy obsession with keyword research. Sheโ€™s big on psychological thrillers, true crime rabbit holes, and calling out whatโ€™s wrong with the world. With A Levels in her arsenal and corporate law in her sights, Areeb crafts content that ranks, resonates, and occasionally raises eyebrows; in the best way possible.