Gone are the days when Pakistani bridal couture was drowning in a sea of blush pinks and pastel hues. In 2025, itโs all about making a bold statement.
This season, brides are saying a soft โno, thank youโ to pastels and leaning into richer tones that reflect tradition (about time). Oh, and Pakistani designers are leading this change.
Letโs talk shades and the bridal dresses redefining bridal couture in 2025.
Deep Maroon
Thereโs something eternally royal about maroon. But this year, itโs not the muted maroon of the past. Itโs deeper, glossier and paired with intricate antique gold work in bridal couture.
Brands Championing this Shade:
- HSY: His latest โHeirloomโ collection features velvety maroon lehengas with heavy zardozi. The HSY Bridal Collection summons the pursuit of harmonious beauty to celebrate bridal femininity
- Aisha Imran: The exquisite collection screams traditional maroon (dadi jaan approved).
- Zainab Chottani: Think bridal regality, BUT with modern cuts. Maroon never looked this bold.

Dreamy Shades of Blueย
Blue for brides? Yep, itโs happening. Blue with silver or rose-gold accents is the unexpected combo brides didnโt know they needed.
Designers Riding this Wave:
- Sania Maskatiya: Her intricate threadwork over deep blue silks gives bridal couture a whole new vibe.
- Ali Xeeshan: He plays with light and dark tones to create blue-based lehengas that dazzle.
- Faiza Saqlain: Where elegance meets midnight drama.

Burnt Orange & Rustย
Orange may have seemed too loud in the past, but now, with deeper undertones and textured embroidery, itโs becoming a favourite among bridal couture.
Designers Doing it Right:
- Mohsin Naveed Ranjha (MNR): Again, a standout. His use of rust with emerald accents is creating buzz all over social media.
- Nomi Ansari: With his love for colour, burnt orange becomes playful yet sophisticated.
- Farah Tallib Aziz: You say range of rust orange, and I hear Farah Talib Aziz.

Deep Plum & Aubergineย
These moody purples are having a real moment. Ideal for winter weddings and nikkah evenings, they offer an air of mystery with a royal twist.
Bridal Trendsetters:
- Farah Talib Aziz: Usually pastel-heavy, FTA surprises with a deep plum collection paired with icy blues. Oh, and did I tell you, it’s affordable too.
- Hussain Rehar: If drama is the brideโs middle name, Hussain Rehar’s aubergine pieces with structured cuts are the answer.
- Zara Shahjahan: Her romantic aesthetic now includes deeper tones that work beautifully.

Blackย
Saving the best for the last. Yes, brides are wearing black now (our mom’s worst nightmare).
More brides are embracing black lehengas for their receptions or even barat days. Paired with gold, this look is fierce.
Designers are Making Black Bridalwear Iconic:
- Ali Xeeshan: Of course, he’s the flag-bearer.
- Zara Shahjahan: You think her purple bridal couture was exquisite, well, you just haven’t seen how good she is doing with the black articles.

Brides Don’t Play it Safe Anymore!
This bridal season in Pakistan isnโt about playing safe anymore; itโs about embracing your inner powerhouse. Rich hues not only photograph beautifully, but they also carry heritage, emotion and personality.
One thingโs for sure: Pastels had their moment. 2025 belongs to the bold.
So, which colour are you loving this season? And which designer do you think nailed the rich-hued bridal couture?
Stay tuned toย Brandsynarioย for the latest news and updates.