A Pakistani businesswoman has made her mark on Forbes’ 1000 list and we couldn’t be more elated!
What is the Forbes’ 1000 list?
Forbes is known for their remarkable lists that scour prominent, trailblazing and accomplished individuals around the world. This particular list is special because it is based upon the public’s nominations. It is decided upon by the top business minds and entrepreneurial superstars from across the globe.
These new faces, nominated and shortlisted, will number 1,000 by the end of the year. Every year, Forbes’ lists continue to recognise people with potential and their achievements. Scoring a spot on these lists is huge because it connects you with the most exclusive names in the entrepreneurial world.
This Year’s Pakistani Nomination
This year Fobes’ focus was on the pandemic-inflicted change on the market. Forbes set out to highlight the small startups with under $10 million in revenue or funding. However, to be noticed, one must showcase a drive and enthusiasm that is distinct.
In all of this, a Pakistani entrepreneur by the name Mariam Nusrat got noticed. Mariam Nusrat’s startup is in its initial stages however, its impact is anything but small. The founder and the venture are both making waves at an international level.
What Does Mariam Nusrat Lead?
Mariam Nusrat is the sole founder of GRID (Gaming Revolution for International Development). She is a current resident of Virginia, United States and holds a master’s degree in Economics from the Lahore University of Management Sciences (LUMS). Her journey is making waves internationally as she has also been covered by George Washington University in the United States.
Her startup has been leading an interdisciplinary team of Pakistan-based game developers and designers for the last six years. GRID basically aims to solve major world problems by creating games that stimulate positive behavioural changes. So far, the team has created eight portfolio games that can be played in five different languages. These games have audiences in 18 different counties with about 15 thousand downloads.
What Is The Philosophy?
Mariam, the founder, believes that behavioural change can be controlled. It “cannot be born, contextual realities cannot be ignored, and innovation cannot wait [until] tomorrow.”
As a result, GRID also kills two birds with one stone. They also cover 60% of the United Nations’ Sustainable Development Goals (SDGs). The games cover a variety of topics, including reproductive health, climate change, health pandemics, animal welfare, STEM learning, and structural racism.
Besides this, Mariam is also working on another initiative called Breshna. It is expected to be launched on July 16. This project will allow people to create games without writing a single line of code.
Stay tuned to Brandsynario for the latest news and updates.
