This Famous Pizza Place Just Triggered The Netizens With Its Recent Ad!
Source: Broadway Pizza, Facebook

The nation is buzzing after Pakistani actor Shahroz Sabzwari tied the knot for the second time with the model, Sadaf Kanwal. The news comes as a shock to many as it has just been a few months after his divorce with his ex-wife Syra was finalized.

We often see brands jump in trying to follow an ongoing trend to get the buzz going just for a kick or simply added publicity. The marketing term for this term is known as the ‘skyscraper technique.’

However, this time around, a popular pizza chain, ‘Broadway Pizza,’ has received immense backlash after posting a picture of Syra and Sadaf Kanwal, both eating a slice of Broadway pizza. It seems like the skyscraper technique has failed miserably for the brand this time!

Here’s what Broadway Pizza posted on their social media handles:

Our reaction after seeing this post or so-called ‘advertising’:

Broadway pizza takes a dig at Shahroz
Source: Pinterest

Broadway Pizza says:

“Food for Thought: Let’s stop the judging and focus on the eating! Keep enjoying Broadway!”

It is ironic for the brand to ask people to stop judging when they’ve taken personal pictures of the actors and created a post targeted towards them!

The post did create quite a buzz over Instagram and Facebook; netizens were quite shocked as to how the creatives at Broadway Pizza would allow such a thing to happen.

Here’s what netizens have to say about the picture:

People believe that this marketing tactic was highly distasteful and unbelievable, coming from a reputable brand.

Others felt that Broadway Pizza should be looking for a new digital agency!

Some believed the post was highly unethical and immoral as it played with the emotions and personal matters of the personalities.

Syra Yousuf’s manager, Alizeh Jung, posted her two cents on Broadway’s Instagram post and mentioned how disrespectful the post was for both the families.

Source: Broadway, Instagram

What did you think about the post by Broadway Pizza? Let us know in the comments below.

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