The Meta-owned social media app Threads, previously known as P92 or Barcelona, has gained significant traction since its official launch, attracting millions of users. However, while many users are exploring the app, individuals in the European Union remain engaged on other platforms such as Twitter, sharing their experiences and memes.
Twitter-Like Experience, with Some Missing Features
Threads offers a user experience similar to Twitter, allowing users to share their thoughts as threaded posts, interact with others through likes and comments, and repost content. However, the app lacks certain features commonly found on Twitter and other popular social media platforms.
No Bookmarking or Saving Posts
One noticeable absence on Threads is the inability to bookmark or save posts for later. In contrast to Instagram’s Collections feature, which enables users to save favorite posts and Reels, Threads does not offer this functionality. Several other social media platforms, including Twitter, LinkedIn, and Meta-owned Facebook, allow users to save posts for future reference.
Limited Search Functionality
Threads also suffers from limited search capabilities. While Twitter provides trending hashtags and topics, the search tab on Threads only displays a list of accounts to follow. Searching for specific content on Threads yields results matching user accounts, lacking the broader search options found on platforms like Instagram. Furthermore, Threads does not currently support hashtags, making it impossible to discover trending content using this feature.
Profile Deletion Challenges
Unlike many other social media apps, Threads does not allow users to directly delete their profiles. Users can log in to Threads using their existing Instagram accounts, importing their bio and links. However, deleting a Threads profile requires deleting the entire Instagram account. Alternatively, users can temporarily deactivate their Threads profile, hiding their profile, threads, replies, and likes until reactivation.
Lack of Direct Messaging
One notable limitation of the Threads app is the absence of direct messaging functionality. Users cannot send messages to accounts they follow and are limited to interaction through comments. In contrast, popular social media platforms such as Instagram, Twitter, and LinkedIn offer users the ability to send direct messages to individuals and groups.
Exploring Content on Threads
The Home tab serves as the primary avenue for exploring new content on Threads. However, it is crucial to note that Threads is a relatively new platform with a smaller user base compared to Twitter and other apps.
While Threads offers a unique microblogging experience, it falls short in several areas, lacking essential features present on other social media platforms. This is particularly surprising given that Threads is developed by Meta, a company with extensive experience running Facebook, Instagram, and WhatsApp. As Threads continues to evolve, it remains to be seen whether Meta will address these limitations and introduce missing features to enhance the app’s functionality and compete more effectively with its rivals.
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