Music is embedded in Pakistan’s rich entertainment industry. Pakistani musicians have pulled the scattered population of our glorious nation together time after time.
It doesn’t matter if you belong to Gen-X or Gen-Z, you will have much appreciation for Ustaad Nusrat Fateh Ali Khan. Likewise, people across the nation, and beyond, have found solace in Atif Aslam’s soulful voice.
Music has no borders or boundaries. Transcending all cultural, political, and social barriers, it is a powerful force of cohesion.
Today, the music industry has entered a new era in Pakistan with the rise of artists on the circuit. Let’s take a look at some emerging names that are making their place in today’s competitive industry.
Natasha Noorani
Although she has been on the circuit for several years, Natasha Noorani captured hearts with Faltu Pyar alongside Hassan Raheem in late 2022.
With a LUMS diploma and Master’s degree in Ethnomusicology at SOAS, Noorani is an inspiration to all female artists looking to break the glass ceiling.
Natasha is renowned for her creativity and for pushing boundaries. Listen to any of her popular tracks, Choro or Trace, and you will find something different and unique.
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Shamoon Ismail
Shamoon Ismail has left an indelible footprint on the independent music scene in Pakistan, inspiring young artists to self-publish.
Acclaimed for blending Punjabi blues and chill rap, Ismail is ushering in a new era of fusion genres in Pakistan. His rise to superstardom came with Velo Sound Station.
Tracks like Confetti and Pardesi have put Shamoon on the map. His impact is only expected to grow as he evolves his style.
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Abdullah Siddiqui
Unless you have been living under a rock, you must have heard of Jhol by Maanu and Annural Khalid. However, the mastermind behind this masterpiece is Abdullah Siddiqui.
A rising songwriter and electro pop producer, Siddiqui has brought a modern touch to the industry, which explains why his work is overwhelmingly popular with Gen Z.
He is also known for composing some thrilling sports anthems like Agay Dekh (PSL 2022), Sab Sitaray Humaray (PSL 2023), and Jeeto Baazi Khel Ke (ICC Champions Trophy 2025).
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Samar Jafri
Many may recognise him as Aina Asif’s heartthrob in the ongoing hit TV serial Parwarish, but Samar Jafri is also a talented musician.
While his acting prowess is commendable, his voice is also turning heads. When Samar Jafri sings, he pours his heart out into the track, transmitting a wave of powerful emotions.
Some of his best work includes Main Rahun, also featured on Parwarish, Hoor and Guzaarishein. With undeniable acting and singing abilities, Samar is a welcome gem in the entertainment industry.
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Havi
His real name is Abdul Rehman Sajid, but everyone knows him as Havi. Some may recall his time with Auj, the group that won Pepsi Battle of The Bands.
However, Havi’s breakout came soon after he left Auj. Today, his name is on the tip of every teenager’s tongue as he blends pop, rock, and soul with powerful, emotive lyrics.
2025 has been his year with the release of popular songs like Na Milay, Moon, Woh Raat, and Saat Din. His career has just started, yet he has captivated thousands already.
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New Voices For a New Generation
As many adults may have figured out, Generation Z and subsequent generations think, feel, and act differently. Musical and cultural tastes have also evolved similarly.
Havi’s soulful voice, Natasha Noorani’s creative brilliance, and Shamoon Ismail’s genre-defying masterpieces have resonated with the younger generations, keeping the spirit of music alive.
Emerging artists have provided a new sound for a new generation. The music industry is heading in a fresh direction, and the musicians of tomorrow have already arrived!
Stay tuned to Brandsynario for the latest news and updates