The Economist – Light Bulb OOH

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This simple yet ingenious design comes from UK-based creative advertising and brand management agency Abbott Mead Vickers BBDO. The ‘less is more’ idea features a giant lightbulb popping out of the centre of a red background, the only words reading ‘The Economist’. Using electronic motion sensors, the bulb lit up every time someone walked underneath it. A brilliant, effective way to get the message across.

Tecno Camon 12 Air
  • BRAND: — No Brand —
  • AGENCY: BBDO
  • CAMPAIGN TYPE: OOH Campaign
  • CATEGORY: Entertainment

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