In Lahore on June 7th, 2023, TCL, the world’s top-ranked 98-inch TV brand and second-best overall TV brand, today showcased its newest multi-category goods for the Middle East and Africa (MEA) market at a special launch event in Dubai. At the ceremony, Robert Pires, a legendary member of the Arsenal Football Club, made a special appearance to announce TCL’s collaboration with the club as the Official Regional Consumer Electronics Partner of the Club.

TCL’s most recent product line-up highlights its dedication to providing customers in the region with the very best in technological innovation, from stunning picture quality with its 2023 C Series Mini LED and QLED TVs to an exciting range of upgraded home appliances and air conditioners to enable a healthier and more convenient lifestyle.

TCL, a leader in Mini LED technology, proudly unveiled its most recent generation to audiences in MEA. The C845 is the newest model in TCL’s Mini LED TV lineup, and it uses more local dimming zones to produce the highest HDR brightness levels to date while also delivering infinite contrast dimensions, high efficiency, and broad luminous angle Mini LEDs. The TCL C845 features 2000 nits, is available in 55”, 65”, 75”, and 85” variants, and is powered by AiPQ Processor 3.0. It offers exceptional picture quality and unmatched sound owing to Dolby Vision IQ and Dolby Atmos.

Countless Colors and Endless Entertainment with All-New C745 & C645 QLED TVs 

TCL unveiled the TCL C745, a revolutionary gaming monitor that combines QLED with Full Array Local Dimming technology, 4K HDR, an industry-leading refresh rate of 144Hz VRR, and a 240Hz Game Accelerator for HDR picture quality that is smooth, sharp, and colorful. The new TCL C645 is a fantastic value option for individuals looking for high-quality and interactive home entertainment experiences because it is outfitted with TCL QLED technology for superb color expression, certified with Dolby Vision and Dolby Atmos, and bundled with a 120 HZ Game Accelerator.

Enhanced Domestic Appliances for a Healthier, More Convenient Lifestyle 

To enable seamless and healthy connected living, TCL also unveiled a range of innovative home goods. The company released fresh information on air conditioners, including its ground-breaking Gentle Cool series with its new sleek, minimalist, and clean-looking design. To support its customers in leading more convenient and healthy lives, TCL also presented its most recent refrigerator and washing machine solutions.

Commenting on the new launch, Ms. Sunny Yang, General Manager of TCL MEA, said, “We are delighted to introduce TCL’s latest generation of Mini LED and QLED TVs in the Middle East and Africa market. Our purpose is to serve our evolving consumers’ needs and offer the latest cutting-edge technology to give a premium, exceptional entertainment experience for them. We also look forward to showcasing our latest offerings in home appliances that will make lives easier.”

“TCL’s growth in the MEA region has been truly remarkable over the past year”. Mohammed Minhajuddin, Senior Marketing Manager of TCL MEA, stated, “We are expanding our TV portfolio in the MEA region offering more choices to customize with the technology matching their requirements and interests. The quality of our products speaks for itself as they have played a vital role in propelling our ambitions for the future even further.” 

These fresh offerings align closely with TCL’s brand signature “Inspire Greatness,” which not only conveys the brand’s current corporate message but also embodies TCL’s assurance and aspiration to offer global consumers values that motivate and enable them to strive for excellence in all aspects of their lives, surpassing mere product offerings.

Igniting Passion in Sports; TCL Highlights New Sponsorships for the MEA Market

TCL has always supported sports, making it a crucial component of its global strategy as it seeks to expand its influence globally. TCL announced its collaboration with one of the most recognizable football teams in the world, Arsenal FC, as its Official Regional Consumer Electronics Partner in the MEA Market.

TCL also increased the region’s availability of cricket by partnering with the Pakistan Cricket Team, Peshawar Zalmi, and Abu Dhabi Knight Riders. TCL has created a number of strong relationships with some of the top football teams in the world, including the national teams of Spain and Italy, and is an official partner of the NFL, the most well-known sports league in the US.

By providing customers in the region with access to the most cutting-edge technology and experiences, TCL intends to further demonstrate its commitment to the Asia Pacific region through this ambitious sponsorship pipeline.

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