As we enter 2023, Omdena has compiled a list featuring 71 innovative companies in which Syntax Communications has also been ranked for utilizing technology for inclusive media, ultimately making a positive impact on society.
Syntax Communications, founded in 2004 by Ahmed Kapadia, is a strategic public relations agency based in Karachi, Pakistan, that represents forward-thinking brands and businesses. As an independent firm, they utilize the latest tools and tactics in the field of PR, along with their own expertise and passion, to achieve exceptional results for their clients.
When the agency’s founder, Ahmed Kapadia, was asked how he measures impact in an interview with Omdena, he said,
“We define impact as the measurable outcomes that our communication strategies deliver to our clients and their end-users. The impact can be measured in various ways, depending on the specific goals of each project. We use a hybrid evaluation system that combines both qualitative and quantitative metrics. We analyze data from various sources, such as social media analytics, surveys, and client/customer feedback, to evaluate the effectiveness of our communication strategies.
At Syntax, we measure impact in terms of increased brand awareness, engagement rates, lead generation, and sales, as well as social or environmental impact. Additionally, we have developed a mechanism that combines the Influence/Impression Matrix and AI tools to measure outcomes and provide long-term value for our clients. By doing so, we can identify what worked well, what needs improvement, and how we can optimize our future communication strategies to drive even greater impact.
As a PR agency focused on impact, we take pride in creating communication strategies that deliver measurable outcomes and contribute to making a positive difference in the world. We believe that AI and impact are not just buzzwords, but critical aspects of modern business that must be prioritized and continuously evaluated.”
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