AI is taking the world by storm, and fashion brands are now benefitting from it. The pandemic created a significant shift in shopping trends when people resorted from regular shopping sprees to online shopping. However, online shopping always comes with a catch, i.e., not trying on the products. And this took a shift in the last year when brands started to provide try-on features to promote the customers to buy products from the comfort of their homes. Now Snapchat is bringing that experience to your phones by partnering with major fashion brands.
Augmented Reality For Fashion
Now that most brands are approaching the customers through augmented reality, Snapchat has introduced a range of brand new AR try-on experiences. And this allows you to take your smartphone shopping experience to the next level.
Snapchat Bring AR To Enhance Your Shopping Experience
Snapchat has partnered with fashion giants like Farfetch and Prada to start, Snap’s new machine learning technology. The technology will utilize ‘3D Body Mesh’ to replicate real-life fits as Snapchatters try virtual clothes via the camera. While implementing voice-enabled controls, let the app know they’re looking to browse and try in AR.
“We believe shopping is more than the transaction,” says Carolina Arguelles, Global Product Marketing Lead, Augmented Reality at Snap. It’s really about the experience, and we believe a better experience—a more immersive one, connected with your friends, and emotional—is not only going to increase that buyer confidence but also build a longer-term loyalty to brands and businesses.”
“70% of consumers feel that finding clothes online that fit is tough. So the returns are a $550 billion problem for businesses,” says Arguelles.
“Everything we’ve announced today focuses on improving the realism of these experiences and how natural it feels to interact with them.”
She further added, “With features like Snap ML [machine learning], which is embedded into our Lens Studio technology. We’re allowing machine learning experts from around the world to take the algorithms that they built. These algorithms are plugged into our platform and make our cameras smarter,” she says.
While talking about how this experience is going to be personal for every client, she mentioned,
“Personalization is so important, and how do we make this personal to you, to your face, to your body, to your room. That’s where try-on and features like fit recommendations with Fit Analytics come into play.”
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