Spikes Asia, the Asia Pacific Festival of Creativity is the region’s most prestigious honours for the creative branded communications industry.

The complete 2019 jury line-up was earlier announced and Assam Khalid from BBDO and Maria Shamsi from Synergy Dentsu were chosen as jury members from Pakistan.

The festival also announced the first ever ‘See It Be It’ in Asia, a Career Acceleration Programme outlined for women in creative roles who face a variety of challenges in the industry.

A group of 10 women who are part of the branded communications industry — advertising, marketing, film-making, innovation, editorial, design, PR or a related discipline were selected for the programme.

Amongst the 150 applications received, Pakistan’s Sidra Salman who got shortlisted for her excellence in communication creativity.

Sidra Salman, Associate Creative Director at Synite Digital is proud to symbolise Pakistan on a global stage.

It is a wonderful feeling to be chosen by a global community that is actively and genuinely trying to neutralize the diversity challenges in the creative industry,” said Sidra Salman in an exclusive chat with Brandsynario.

Getting selected is just the first step, the real objective is to learn from the best in business and bring their spirit back to the women of my own country, industry and organization,” she further added.

Other than Sidra Salman, the female future leaders selected for the programme include Hannah McElhinney, Senior Creative, VICE APAC, Australia, Hui Chong Yon, Senior Planning Manager, S.E.A, ADK, Singapore, Mai Kaneda, Senior Copywriter/Senior Experience Designer, McCann Health Japan, MeyviWedelia, Associate Creative Director, Toaster Ltd, Singapore, Nikki Sunga, Creative Director, BBDO Guerrero, The Philippines, Paige Lee, Senior Art Director, Leo Burnett, Singapore, Priyanka Joshi, Creative Controller, Ogilvy, Mumbai, India, Rica Facundo, Cultural Strategist, Iris Singapore and Zara Kok, Creative/Art Director, 72andSunny, Singapore.

Stay tuned to Brandsynario for more news and updates.