Redefining the Customer Experience

The L’Oreal Luxe store has officially launched at Al-Fatah HCL! The Launch was inaugurated by Sadia Shah, Director for Business Unit Middle East, North Africa and West Asia L’Oreal. Director Al-Fatah, Mohammad Sheikh and Marketing and Sales Manager Eleganz Luxury Salman Karim also inaugurated the event.

The partnership between L’Oréal Luxe and Eleganz Luxury marks a significant shift in the landscape of luxury retail in Pakistan which through this collaboration, a traditional outlet has evolved into a modern retail experience for its consumers, setting a new standard in the industry.

The transformation of AL-Fatah Hcl into the first modern luxury beauty retail store, spearheaded by L’Oréal Luxe and Eleganz Luxury has brought renowned brands like Armani, Yves Saint Laurent, Lancome, Ralph Lauren and much more to local consumers, promising an unparalleled selection of luxury fragrances.

This great initiative was taken by Sadia Shah, who is the Business Director at Loreal Luxe for Middle East, North Africa, and West Asia. Sadia Shah quoted at the event “We are proud and delighted to launch the L’Oreal Luxury division in Pakistan at the flagship store of Al-Fatah chain of stores.

At L’Oreal International Distribution Luxury, we are excited to lead the transformation of the luxury business of beauty in Pakistan together with our distribution partner Eleganz Luxury and retail partner Alfatah, with a mission to redefine the luxury experience for Pakistani consumers.

Our mission is to create the very best of luxury beauty through disruptive & high-quality innovations, mindful and impactful commitments, and memorable experiences.

Thanks to its unrivalled portfolio of aspirational brands and our partners, L’Oréal Luxe is perfectly equipped to meet the expectations of Pakistani consumers.

And this is just the beginning!”

Mr. Muhammed Sheikh Director of Al-FATAH also inaugurated the event and said “We are immensely grateful to the L’Oréal Luxe team for sharing their vision of this magnitude in Pakistan. Their dedication and passion have been tremendous in bringing this dream to life. This launch represents our commitment to offering Pakistani consumers access to the finest fragrances in a luxurious setting, reflective of the L’Oréal Luxe brand.”

The grand opening event, attended by influencers, industry insiders, and social media personalities, showcased the extensive collection of fragrances, curated to cater to the discerning tastes of fragrance enthusiasts. The store not only offers a wide range of luxury fragrance brands but also features interactive displays and knowledgeable fragrance experts to guide customers.

Attendees at the event enjoyed exclusive fragrance experiencing sessions and personalized consultations from experts, ensuring a memorable and indulgent experience for all. Overall, the collaboration between L’Oréal Luxe and Eleganz Luxury with Al-Fatah redefines luxury retail in Pakistan, providing consumers with unparalleled access to authentic luxury fragrances and Skincare.