Did you all hear the news? Red Bull just announced the winner of their Doodle Art Competition in Pakistan. The national winner, Umer Nadeem absolutely nailed it with his crazy doodle art skills. Iqra Qureshi and Mominah Arif, who gave tough competition to Umer for the top position, were the first and second runners-up. “My design was inspired by my home country, Pakistan. I wanted to represent my own country and so I made it the focal point of my doodle,” said Umer. 

Now, the Pakistani art scene may not be big on all that digital art and NFT hype yet and it’s crucial for Pakistani artists to stay on top of new trends and developments, especially with everything going digital these days. Red Bull wanted to do something about it and like always, encourage young artists in Pakistan to get experimental with their techniques and tools, and help them discover the full potential of their art and so Redbull conceived this competition. 

The Red Bull Doodle Art Competition was the perfect opportunity for young artists to make their mark on the global art scene and show off their skills. And boy, the young guns in Pakistan did not disappoint & brought their A-game to the national finale in Islamabad on March 12th which took place at the Islamabad Arts Gallery in F-9 park. Out of 3000 entries from across Pakistan only 20 entries, and 19 artists made it to the final. The finalists: Aliyan Salam, Ameer Hamza, Hayyan Harmann, Iqra Qureshi, Maria Khalid, Maria Khan, Minahil Noor (the only participant with two entries in the finals), Mominah Arif, Noor ul Ain, Rabia Zafar, Rafia Abid, Rafia Ashraf, Rahat Shakeel, Rumaisa Jabeen, Sami Ullah, Shahnoor Ejaz, Taqdees Sher, Umer Nadeem, and Unzila Idrees, all were some seriously talented artists battling it out for the top spot. But Umer came out on top with his out-of-this-world doodle art skills, earning him the well-deserved victory and the opportunity to represent Pakistan in the international final in Amsterdam in May.

The jury panel of this amazing competition included Mr. Imran Ali Dina, graphics designer, founder of GFX Mentor, Media Science teacher, and YouTuber with over 22 years of experience; and Ms. Amna Shah, Director at Hunerkada, an institute where she also studied sculpture.  

The venue partners were Hunerkada, College of Visual & Performing Arts Islamabad campus. Best Western Premier Hotel was the exclusive hospitality partner, providing transportation, accommodation, and food stall services to all the finalists from across Pakistan. The Zalmi Store, the apparel brand for Peshawar Zalmi, acted as the apparel partner for the national finals, providing all the finalists with apparel that made them look like models ready for a photoshoot. 

Red Bull’s always been a big supporter of Pakistani talent, and they did it again with this competition by providing a platform for young artists to showcase their skills, for an art form that is not taken seriously in Pakistan, on the global stage and shine like the stars they are.

Umer will now gear up to collaborate with an industry-leading professional artist for four weeks! Together, they’ll be creating a mind-blowing new doodle NFT to showcase at the World Final in Amsterdam this May, where over 60 national champions will gather to compete. And that’s not all – the winner will also be taking part in a series of electrifying workshops and creative sessions over a three-day “phy-gital” extravaganza, set to ignite the artistic hub of the Netherlands. 

We can’t wait to see Umer crush it in Amsterdam and bring home the trophy for Pakistan! Good luck to all the young artists out there. Let’s keep making our mark on the world, one doodle at a time!  

Stay tuned to Brandsynario for more news and updates.