Extreme adventure sports, such as climbing mountains, were once thought to be reserved for men. Still, Qatari Princess, Sheikha Asma Al-Thani, is pushing boundaries and breaking barriers in the male-dominated field of mountaineering.
As announced on Instagram, Al-Thani recently scaled Pakistan’s Nanga Parbat, known as the country’s “Killer Mountain.” This was the Qatari royal’s ninth 8000er, taking her a step closer to conquering her dream of climbing all fourteen eight-thousanders.
Her physical and emotional struggle, which ended with her planting Qatar’s flag atop the summit of Nanga Parbat, has created a powerful ripple effect that could have implications in Pakistan too.
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Sheikha: The Brand Ambassador for Pakistan’s Mountains and Tourism
Prime Minister Shehbaz Sharif was quick to recognise Al-Thani’s heroic accomplishments on X, formerly known as Twitter. The premier also announced that the Qatari princess would be the brand ambassador for Pakistan’s Mountains and Tourism.
Not only was the PM’s announcement a fitting celebration of Al-Thani’s mountaineering prowess, but it was also a symbolic indication of the growing friendship between Pakistan and Qatar, enhancing regional cooperation in a volatile region during testing times.
Furthermore, with the Qatari mountaineer as a focal point in Pakistan’s growing tourism industry, this move could yield economic benefits, creating jobs locally and expanding the footprint of extreme adventure sports.
As extreme sports take over Pakistan’s mountains, thousands of athletes and mountaineers are poised to ascend the Islamic Republic’s peaks.
Lastly, Al-Thani is a role model for girls of all ages. Her story and accomplishments have blazed a trail for many adventurous teenagers, who could take inspiration from her journey and overcome every obstacle in front of them.

Al-Thani’s Successful Climb Marks a New Peak for Pakistan-Qatar ties
Sheikha Asma Al-Thani’s successful ascent of Nanga Parbat is more than a mountaineering milestone. It is a symbol of courage, diplomacy, and cross-cultural collaboration.
Her appointment as Pakistan’s Brand Ambassador for Mountains and Tourism is a timely recognition of her ability to inspire, connect, and advocate for both environmental stewardship and humanitarian causes.
As a trailblazer in global adventure sports, Sheikha Asma not only strengthens Pakistan-Qatar relations but also places Pakistan’s majestic peaks firmly on the world tourism map.
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