PONDS, one of the world’s leading beauty and skincare brands, has launched a beautiful and impactful OOH campaign in Pakistan. The aim of the campaign was to focus on the brand’s USP of making consumers’ skin spotless every day.

The idea of brand essence came to life with the deployment of the mesmerizing programmable billboard at all busiest locations in the metro cities of Pakistan. The pink gorgeous billboards were the talk of the town.

Furthermore, Ponds executed one-of-its-kind location takeovers with ambient lights, programmable billboards, and branded billboards and turned the entire location in Ponds Color.

This campaign was executed by Kinetic Pakistan.