The 8th PAS Awards ceremony was held at the Expo Centre Karachi on 14th April 2018.

Organised by Pakistan Advertisers Society, PAS Awards is one of the most prestigious and recognized award programmes of the marketing and advertising fraternity that honors ideas, strategy and creativity that works.

This year the awards were presented by Engro Corporation as its title sponsor in association with Leo Television Network. It featured the 15 regular categories, 12 Special Categories, and 3 special Awards and received more than 324 entries from the agencies and brands all across Pakistan and Iran.

PAS Awards 2018:

The show featured industry stalwarts from the field of marketing and advertising as award presenters. Some of the prominent personalities were Abbas Arslan, General Secretary PAS, Naveed Asghar CMO HBL, Mohammad Abid Sheikh, CEO, LEO Television Network, Muhammad Nasir Saleem, General Manager, BestSongs.pk, Syed Mazahir Hussain, Director Marketing, AAJ NEWS, Ali Asghar Jamali, CEO, Indus Motors, Mirza Uzair Baig, Director Marketing, Dunya TV, Javed Ahmed and Mujahid Hamid, the Jury Chair. They presented awards with some renowned names celebrities like Mussarat Misbah, Ronak Lakhani, Sheema Kirmani, Tooba Siddiqui, Mansha Pasha, Myra Khan, Angeline Malik, Komal Rizvi, Nimra Khan, Ghana Ali, Huma and Amir Adnan, Ali Kazmi and Maria Wasti.

The host for the award ceremony was Shafaat Ali and Veena Malik and the show featured some mesmerizing theatrical acts by Farooq Qaiser and a musical performance by Bilal Khan and Rachel Vicajji with other entertaining dance performances and skits. The Red carpet was hosted by Mashal Khan. The show concluded with the National Anthem performed by all the celebrities and industry people.

PAS AWARDS 2018 WINNERS LIST

S. NoCATEGORYCAMPAIGN TITLEBRANDCOMPANYAGENCY
1Art, Culture & EntertainmentKB17Karachi BiennaleKarachi Biennale TrustBond Advertising | Olive Digital | Art Tv Pakistan | Phenomena | Express Media Group | Architecture Design Art (ADA) | FM 89
2Agriculture & Related IndustriesAam Aadmi NahinEngro FertilizerEngro FertilizersOgilvy & Mather Pakistan
3Automotive, Transport & Allied IndustriesOnwards it isToyota FortunerIndus Motors CompanyIAL Saatchi & Saatchi | Creative Chaos | Digitz
4Beverages ColdTaking on TeaCoca ColaCoca Cola Export CorporationSoho Square | Starcom | Kinetic | Digitz
5Confectionery & SnacksKnorr Noodles Boriyat BustersKnorr NoodlesUnilever PakistanLowe | MindShare | BBPR | Reactivate | Kinetic | Y Productions
6Cosmetics & Personal CareWedding DiariesSunsilkUnilever PakistanJWT  Mindshare Pakistan, Team Reactivate
7CulinaryZarra Zarra KhalisShan SaltShan Foods LimitedOgilvy & Mather
8Fabric Care, Home Care and FurnishingNeki Ek IbadatSurf ExcelUnilever PakistanMullen Lowe Rauf  Mindshare Pakistan, Body Beats Public Relatons (BBPR), Empact Activations
9Hotels, Fast Food & ResturantsOpen DoorMcDonald’sMC DonaldsManhattan Communications (Pvt) Ltd
10Hospitals, Health care & HygieneStrepsils StereoStrepsilsReckitt Benckiser PakistanAdcom ZenithOptimedia | Talking Point
11Ice Cream and DessertsCornetto 2017CornettoUnilever PakistanBBPR
12Mediaiflix LaunchiflixIflix PakistanGroupM | Walnut | Reactivate
13Public Service & CSRBridal UniformUN WomenUN WomenBBDO Pakistan
14Telecommunication Hardware and Consumer ElectronicsJAGAH BANANE MEIN CHAMPIONPEL – Pak Elektron Limited (Pvt)Pak Electron LimitedRed Communication Arts | Maxus Global (Group M)
15Telecommunication Service & Internet ProvidersDjuice VOGONDjuiceTelenor PakistanAdcom Leo Burnett | OMD Pakistan
16Textile, Fashion & Accessories#MeinPerfectHoonGul AhmedGul Ahmed Textile Mills LimitedAdcom Leo Burnett | Group M
17Best in BTLJazz Rising Stars 2JazzJazzIAL Saatchi & Saatchi, Iris Digital, Blitz Advertising (Pvt.) LTD, Lahore Qalandars
18Best in DigitalLipton ChotuLiptonUnilever PakistanSymmetry Digital, Mindshare, DDB
19Best in PRMedia Campaign on Tax RationalizationTelenor PakistanTelenor PakistanMedia Matters
20Campaign for Good#SaluteAllMothersMcDonald’s PakistanMcDonald’s PakistanManhattan Communication PVT LTD
21Best in Corporate CommunicationHBLPSL 2017HBLHBLJ.Walter Thompson
22Media InnovationKnorr Noodles Boriyat BustersKnorr NoodlesUnilever PakistanLowe | MindShare | BBPR | Y Productions | Reactivate | Kinetic
23Passion for PakistanAzadi Mera LibaasBonanza SatrangiBonanza GarmentsOgilvy & Mather
24Seasons Special#SaluteAllMothersMcDonald’s PakistanMcDonald’s PakistanManhattan Communication PVT LTD
25Best in TVDC Inverter ACKenwoodRNI Electrical Appliances (Pvt.) Ltd.Arey Wah
26Best in OOHRekabRekabRekabNamaagahi
27Best in PrintThe Dawn of Pakistan 1906-1948DAWNDawn Media GroupXpert Services
28Top Brand 2017SuzukiSuzukiPak Suzuki Motor Co. LtdOrientm McCann
29Best Nationally Originated CampaignTaking on TeaCoca ColaCoca Cola Export CorporationSoho Square | Starcom | Kinetic | Digitz
30Campaign of the YearTaking on TeaCoca ColaCoca Cola Export CorporationSoho Square | Starcom | Kinetic | Digitz

The show was directed by Amna Jamil Hussain of Goosebumpz and produced by iO Media. Brainchild Communications was the marketing partner, A-Plus/Public News were the official broadcast partner and Rado1FM91 was the official radio partner. Event was managed by Goosebumps, the Creative campaign was designed by Synergy Dentsu and MindMaps was the official digital agency with SeriaKolor being the animation partner. Celebrity management and PR was done by Moiz Kazmi of MK Digital.

The Lifetime Achievement Award was given to Mr. Bashir A. Khan, Chairman, Manhattan Communications for his lifelong contributions and being one of the pioneers of advertising in Pakistan.

A special segment of YouTube Leader Board Award was also presented as a special segment that was hosted by Google.

Other partners for the PAS Awards 2018 included Lipton, Toyota Fortuner, Coca Cola, Nestle Fruita Vitals, Jubilee Life Insurance, Dunya TV, Aaj TV, Bonanza Satrangi, Youtube, Jang Media Group, Phsiogel GSK and Bestsongs pk and Omore.