The 8th PAS Awards ceremony was held at the Expo Centre Karachi on 14th April 2018.


Organised by Pakistan Advertisers Society, PAS Awards is one of the most prestigious and recognized award programmes of the marketing and advertising fraternity that honors ideas, strategy and creativity that works.

This year the awards were presented by Engro Corporation as its title sponsor in association with Leo Television Network. It featured the 15 regular categories, 12 Special Categories, and 3 special Awards and received more than 324 entries from the agencies and brands all across Pakistan and Iran.

PAS Awards 2018:

The show featured industry stalwarts from the field of marketing and advertising as award presenters. Some of the prominent personalities were Abbas Arslan, General Secretary PAS, Naveed Asghar CMO HBL, Mohammad Abid Sheikh, CEO, LEO Television Network, Muhammad Nasir Saleem, General Manager,, Syed Mazahir Hussain, Director Marketing, AAJ NEWS, Ali Asghar Jamali, CEO, Indus Motors, Mirza Uzair Baig, Director Marketing, Dunya TV, Javed Ahmed and Mujahid Hamid, the Jury Chair. They presented awards with some renowned names celebrities like Mussarat Misbah, Ronak Lakhani, Sheema Kirmani, Tooba Siddiqui, Mansha Pasha, Myra Khan, Angeline Malik, Komal Rizvi, Nimra Khan, Ghana Ali, Huma and Amir Adnan, Ali Kazmi and Maria Wasti.

The host for the award ceremony was Shafaat Ali and Veena Malik and the show featured some mesmerizing theatrical acts by Farooq Qaiser and a musical performance by Bilal Khan and Rachel Vicajji with other entertaining dance performances and skits. The Red carpet was hosted by Mashal Khan. The show concluded with the National Anthem performed by all the celebrities and industry people.


1 Art, Culture & Entertainment KB17 Karachi Biennale Karachi Biennale Trust Bond Advertising | Olive Digital | Art Tv Pakistan | Phenomena | Express Media Group | Architecture Design Art (ADA) | FM 89
2 Agriculture & Related Industries Aam Aadmi Nahin Engro Fertilizer Engro Fertilizers Ogilvy & Mather Pakistan
3 Automotive, Transport & Allied Industries Onwards it is Toyota Fortuner Indus Motors Company IAL Saatchi & Saatchi | Creative Chaos | Digitz
4 Beverages Cold Taking on Tea Coca Cola Coca Cola Export Corporation Soho Square | Starcom | Kinetic | Digitz
5 Confectionery & Snacks Knorr Noodles Boriyat Busters Knorr Noodles Unilever Pakistan Lowe | MindShare | BBPR | Reactivate | Kinetic | Y Productions
6 Cosmetics & Personal Care Wedding Diaries Sunsilk Unilever Pakistan JWT  Mindshare Pakistan, Team Reactivate
7 Culinary Zarra Zarra Khalis Shan Salt Shan Foods Limited Ogilvy & Mather
8 Fabric Care, Home Care and Furnishing Neki Ek Ibadat Surf Excel Unilever Pakistan Mullen Lowe Rauf  Mindshare Pakistan, Body Beats Public Relatons (BBPR), Empact Activations
9 Hotels, Fast Food & Resturants Open Door McDonald’s MC Donalds Manhattan Communications (Pvt) Ltd
10 Hospitals, Health care & Hygiene Strepsils Stereo Strepsils Reckitt Benckiser Pakistan Adcom ZenithOptimedia | Talking Point
11 Ice Cream and Desserts Cornetto 2017 Cornetto Unilever Pakistan BBPR
12 Media iflix Launch iflix Iflix Pakistan GroupM | Walnut | Reactivate
13 Public Service & CSR Bridal Uniform UN Women UN Women BBDO Pakistan
14 Telecommunication Hardware and Consumer Electronics JAGAH BANANE MEIN CHAMPION PEL – Pak Elektron Limited (Pvt) Pak Electron Limited Red Communication Arts | Maxus Global (Group M)
15 Telecommunication Service & Internet Providers Djuice VOGON Djuice Telenor Pakistan Adcom Leo Burnett | OMD Pakistan
16 Textile, Fashion & Accessories #MeinPerfectHoon Gul Ahmed Gul Ahmed Textile Mills Limited Adcom Leo Burnett | Group M
17 Best in BTL Jazz Rising Stars 2 Jazz Jazz IAL Saatchi & Saatchi, Iris Digital, Blitz Advertising (Pvt.) LTD, Lahore Qalandars
18 Best in Digital Lipton Chotu Lipton Unilever Pakistan Symmetry Digital, Mindshare, DDB
19 Best in PR Media Campaign on Tax Rationalization Telenor Pakistan Telenor Pakistan Media Matters
20 Campaign for Good #SaluteAllMothers McDonald’s Pakistan McDonald’s Pakistan Manhattan Communication PVT LTD
21 Best in Corporate Communication HBLPSL 2017 HBL HBL J.Walter Thompson
22 Media Innovation Knorr Noodles Boriyat Busters Knorr Noodles Unilever Pakistan Lowe | MindShare | BBPR | Y Productions | Reactivate | Kinetic
23 Passion for Pakistan Azadi Mera Libaas Bonanza Satrangi Bonanza Garments Ogilvy & Mather
24 Seasons Special #SaluteAllMothers McDonald’s Pakistan McDonald’s Pakistan Manhattan Communication PVT LTD
25 Best in TV DC Inverter AC Kenwood RNI Electrical Appliances (Pvt.) Ltd. Arey Wah
26 Best in OOH Rekab Rekab Rekab Namaagahi
27 Best in Print The Dawn of Pakistan 1906-1948 DAWN Dawn Media Group Xpert Services
28 Top Brand 2017 Suzuki Suzuki Pak Suzuki Motor Co. Ltd Orientm McCann
29 Best Nationally Originated Campaign Taking on Tea Coca Cola Coca Cola Export Corporation Soho Square | Starcom | Kinetic | Digitz
30 Campaign of the Year Taking on Tea Coca Cola Coca Cola Export Corporation Soho Square | Starcom | Kinetic | Digitz

The show was directed by Amna Jamil Hussain of Goosebumpz and produced by iO Media. Brainchild Communications was the marketing partner, A-Plus/Public News were the official broadcast partner and Rado1FM91 was the official radio partner. Event was managed by Goosebumps, the Creative campaign was designed by Synergy Dentsu and MindMaps was the official digital agency with SeriaKolor being the animation partner. Celebrity management and PR was done by Moiz Kazmi of MK Digital.

The Lifetime Achievement Award was given to Mr. Bashir A. Khan, Chairman, Manhattan Communications for his lifelong contributions and being one of the pioneers of advertising in Pakistan.

A special segment of YouTube Leader Board Award was also presented as a special segment that was hosted by Google.

Other partners for the PAS Awards 2018 included Lipton, Toyota Fortuner, Coca Cola, Nestle Fruita Vitals, Jubilee Life Insurance, Dunya TV, Aaj TV, Bonanza Satrangi, Youtube, Jang Media Group, Phsiogel GSK and Bestsongs pk and Omore.