Amid Pakistan’s economic turbulence, the automotive industry has borne the brunt of various challenges. Grappling with production disruptions, erratic price surges, dwindling sales, and inventory constraints. With the start of 2024, car manufacturers had initially anticipated a brighter horizon. But prevailing economic uncertainties have cast a pessimistic shade over the industry’s outlook.

New Year, New Strategies

In a bid to revitalize market interest and entice potential buyers, major carmakers have revealed a slew of enticing promotions through various social media platforms. Toyota IMC, Pak Suzuki, Master Changan, and Kia Lucky Motors have all unveiled exclusive deals, generating considerable buzz among car enthusiasts across Pakistan.

Toyota Corolla emerges as the most popular car of Pakistan - Pakistan - Business Recorder
Source: Business Insider

Toyota Pakistan kicked off its campaign by offering attractive perks for booking the newly launched Corolla Cross Hybrid through select banks. The deal encompasses competitive markup rates, the lowest insurance premiums, and priority delivery, all available until stocks last.

KIA’s Cash-Back scheme

KIA Motors Pakistan, not to be outdone, revealed a tantalizing range of cash-back offers and installment plans valid until January 31, 2024. Prospective buyers can snag a Rs. 50,000 cash back on the Picanto AT and a substantial Rs. 150,000 cash back across the entire KIA Sportage lineup. Moreover, KIA is rolling out interest-free installment options starting from Rs. 8,999,000 for all variants of the Sorento.

Suzuki Pakistan, a prominent name in the country’s automotive landscape, chimed in with a purchase bonus offer of Rs. 100,000 specifically for the Swift GL CVT model, available only for the month of January. The company pitched the deal as an opportunity to “embark on the journey of discovery and go places with the all-new Swift.”

Oshan X7 Exclusive Deal

Not to be overlooked, Changan Pakistan entices buyers with a substantial saving of Rs. 300,000 for those booking the Oshan X7 at the price of Rs. 7,999,000. This exclusive offer will also last until January 31, 2024, prompting potential customers to make their move swiftly.

Will Changan Uni T be Successful in Pakistan? [Opinion]
Source: tyre Point
As these automotive giants compete for market attention, Pakistani consumers are presented with an unprecedented array of choices and compelling incentives, setting the stage for an intense competition among these brands. Amidst a challenging economic backdrop, these exclusive deals undoubtedly offer a glimpse of hope for both the automotive industry and consumers seeking to fulfill their vehicular aspirations.

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