Image Source: Evening Standard

[Update]: Nutella USA just released a statement in reply to the twitter handle @imjustsully2, revoking their earlier opinion. They confirmed that all their products sold worldwide are indeed halal. As far as making them ‘halal-certified’ is concerned, 90% of all their manufacturing plants are certified. The rest of them are in the process of being approved.

So the Muslim fans can rest assured, not that they needed the confirmation…


Some Pakistanis made fun of the Urdu translation on Nutella Ferrero’s packaging. It was more like English written in Urdu script. Since the Pakistani government indicated it, they had to do it. While fans understood that, they blamed Nutella for using Google Translation.

Once again, Nutella is in the limelight. This time it is for the brand not being halal. Now, where did this come from? So apparently, there was this Twitter user who goes by the handle @imjustsully2 who tagged Nutella USA, asking them if their beloved product was halal. Nutella USA was quick to respond. And they answered that they were not.

There was chaos amid the fans who refused to accept this statement.

Some even went into investigation mode to figure out how to prove them wrong. Let’s look at some of these tweets and see how successful they were in their goal.

Will Probably Die Petting a Bear, but Nutella is Halal

So @tsohgcinam was found saying that it ‘is halal, given that halal means “permissible,” & there’s nothing forbidden in the listed contents; it’s just not halal certified. Nutella is still ok, promise.’

He/She assured another fan that the contents listed on the products are halal. The only problem is with certification, which the brand doesn’t have.

Because we know better than the company itself

Dakota took a page out of Ferrero’s book or more like their website. In the tweet, he mentioned how Ferror’s website lists its content halal. And they even signal towards the National independent Halaal Trust website to prove they are.

Because we don’t leave any stone unturned

@nafology listed all the ingredients used in the product. And she then proves how none of the products require halal certification, so even without the certificate, they would be considered halal.

I mean, take notice: sugar, palm oil. Hazelnuts, skim milk, cocoa, soy lecithin, vanillin. How is it not halal?

The Professor knows best.

Are you the money heist professor in disguise. Because if you are, we will trust you all the way. So anyway, the Professor makes sure that he gives the logical angle in this. He clarifies that since companies need to undergo a proper process to declare their product halal, they can’t call it that due to rules and regulations. So better to consult a local scholar than the companies.

All this said, it looks quite possible that the product is halal. But the brand should also look into what requires halal certification and what doesn’t because we get mini-heart attacks at such statements.

Stay tuned to Brandsynario for more news and updates!