Source: Yupatech

In the ever-evolving world of cameras, Nikon, Sony, and Canon are teaming up to tackle a big problem: fake photos. With the rise of super realistic fake images created by AI, these companies are introducing new camera technology to verify the authenticity of the pictures we see.

Nikon’s Authenticity Assurance

Imagine taking a photo and having a special mark that proves it’s real, like a secret code only your camera knows. That’s exactly what Nikon plans to offer with their mirrorless cameras. These cameras will create special digital signatures that hold important details like when and where the photo was taken, and who took it. This extra layer of security will be especially useful for professionals like journalists who rely on authentic photos.

The rise of deepfakes, which are incredibly convincing fake videos or images, has made it hard to tell what’s real and what’s not. For example, there were fake videos of former U.S. President Donald Trump and Japan’s Prime Minister Fumio Kishida that fooled a lot of people. To combat this, a bunch of news groups and tech companies joined forces to create Verify, a free online tool that checks if an image is genuine by looking for its digital signature.

Camera Giants Nikon, Sony, and Canon Unite to Combat Deepfakes with Cutting-Edge Digital Signatures | Tech Times
Source: TechTimes

A Collaborative Defense

These digital signatures are now becoming a standard shared by Nikon, Sony, and Canon. These three companies dominate around 90% of the camera market globally. They’re making it harder for fake images to go unnoticed.

Sony is taking big steps by updating its professional cameras with firmware that includes digital signatures. This means that when a photographer sends their images to a news organization, Sony’s special servers can instantly check if the images are genuine or AI-made.

Canon is also working hard on similar features for their cameras. They’re even developing technology to add digital signatures to videos, not just photos. Canon’s image management app will soon help users figure out if an image was taken by a human or not.

Nikon, Sony and Canon join forces to combat AI-generated images
Source: InterestingEnginearing

Sony’s Firmware Update

With the ability to create so many fake images every day, tech companies are on high alert. Google, for example, has come up with invisible digital watermarks to spot fake AI-generated pictures. Intel has a technology that studies changes in skin color to tell if an image is real or not.

It’s a bit of a technological arms race – with companies constantly coming up with new ways to fight fake content online. As the battle rages on, these innovative solutions from Nikon, Sony, and Canon are steps towards ensuring we can trust the pictures we see.

Stay tuned to Brnadsynario for more.

Usman Kashmirwala
Your thoughts are your biggest asset in this world and as a content writer, you get a chance to pen down these thoughts and make them eternal. I am Usman Kashmirwala, apart from being a movie maniac, car geek and a secret singer, I am a guy lucky enough to be working in a profession that allows me to showcase my opinions and vision to the world every day and do my little part in making it a better place for all of us.