Parween Saeed- The 3 Rupee Lady
I started Khana Ghar when I found out that a mother had killed her own two children because they hadn’t eaten for two days.
When I asked her what had compelled her to take the lives of her own offspring, she said, “you’d know if your children were dying of hunger.
Watch the full video here.
Khana Ghar is a place that serves food to anyone for a negligible amount. That’s how Parween spreads her light of goodness, and that is her ‘Neiki ki Recipe’.
How Soya Supreme Contributed to Parween’s Neiki ki Recipe
Not only did Soya Supreme start a campaign highlighting the 3 Rupee Lady’s efforts and spirit, but they also became a significant helping hand for Khana Ghar.
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One of Pakistan's biggest brands @soyasupreme has once again won the hearts of the nation with their #Ramzan campaign #neikikirecipe through which they distributed rashan supplies and new #Eid clothes to deserving families. Kudoos to the brand for an outstanding initiative.
Soya Supreme helped in forming a Neiki Team including not only volunteers but also took bloggers to visit Khana Ghar to help Parveen by spreading the word about her act of kindness on their respective platforms.
The Neiki Team visited Khana Ghar on May 29th and posted about it on all their social media platforms. They also distributed clothes, shoes, and other items amongst the less privileged.
@Soya_Supreme helped in forming a Neiki Team including volunteers and bloggers to visit Khana Ghar to help Parveen by spreading the word about her act of kindness. #NeikiKiRecipe #SoyaSupreme pic.twitter.com/pTT1C5dQtK
— Brandsynario (@brandsynario) June 2, 2019
Neiki Recipe – A Supreme Way of Appreciating and Encouraging Kindness
The campaign Neiki ki Recipe sheds light on the widespread issue of hunger and poverty in Pakistan. It is a great way to help and appreciate individuals like Parween who, despite not having a lot themselves, extend their kindness towards others.
Moreover, it is also a commendable campaign as it will encourage others to be selfless when it comes to neiki, too.
We hope Soya Supreme’s message spreads far and wide as intended, and that we see the difference they aim to make in the society by encouraging people to make their Neiki ki Recipe as Parween did.