In a move that feels as fitting as a helicopter shot in the final over, MS Dhoni has filed to trademark the nickname that has long defined his cricketing personaโโCaptain Cool.โ
Yes, the title that fans, commentators, and opponents alike have used to describe Dhoniโs ice-veined leadership is on its way to becoming legally his.
Making “Captain Cool” Official
According to the Trademark Registry of India, the application filed by Dhoni in June 2023 has now been approved and advertised. That means unless someone raises an objection within the next three months, the former India skipper will officially own the rights to the phrase โCaptain Coolโ under categories related to sports training.
For years, MS Dhoni has been the embodiment of composureโwhether it was finishing off finals with a six or keeping his cool during nail-biting Super Overs. Now, it seems he’s ready to etch that image into the commercial realm.
Competing Applications and Technicalities
Interestingly, the journey to trademarking โCaptain Coolโ wasnโt a solo run to the finish line. Earlier this month, a company called Prabha Skill Sports (OPC) Pvt Ltd also tried to stake a claim on the same nickname.
However, their application has been flagged as requiring corrections, giving Dhoni the edge once againโjust like he used to do in the final overs.
Why This Trademark Matters?
This isnโt just a vanity move. By securing the rights to โCaptain Cool,โ MS Dhoni could use the brand across sports academies, merchandise, training programs, and even future business ventures. It ensures that his legacyโon and off the fieldโremains protected and uniquely his.
From staying ice-calm behind the stumps to now putting his name on the phrase that captured his cricketing soul, MS Dhoni continues to lead from the frontโeven in retirement.
And if things go as expected, the next time you see โCaptain Coolโ on a t-shirt, cricket academy, or training gear, youโll know: itโs not just a nickname. Itโs Dhoniโs own trademarked legacy.
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