Mountain Dew is cooling down the heat through their latest out-of-home campaign. Netizens across Pakistan are definitely intrigued by this one-of-a-kind visual treat set up for the traffic of Lahore in different locations. Safe to say, Mountain Dew and Blaze have set innovative marketing standards and are giving their competitors a run for their money. This elaborate display provides the audience an immersive experience and a tantalizing glimpse of how to beat the scorching heat. A refreshing take on traditional means of advertising, this billboard deserves all the hype it is receiving online. Safe to say, the advertisement is very cool-quite literally and we can not wait to try this cold drink throughout the summers!

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