Mountain Dew just amped up the year with more adventure, excitement, and thrill!

The daring and action-packed drink from PepsiCo released teasers and got the consumers in frenzy after dropping hints of partnering up with a big brand ambassador!

Fans could not control their excitement and were super curious to know who the brand has roped in!

Many guesses were made as to who the mystery man could be!

A special screening was held for bloggers and influencers to finally reveal the celebrity who will be the face of Mountain Dew this year.

While many guesses were made, the Star that will now be endorsing the adventure Brand is none other than Hrithik Roshan!

The biggest adventure Endorser in the Region will now be seen partnering up with the biggest action-packed brand!


In the exclusive experiential event held for celebrities and bloggers, Mountain Dew also released its new tagline, “Darr ke agay jeet hai” , the ultimate essence of the brand that stands for courage, daring, adventure and thrill.

The brand could not have roped in a better ambassador than the heartthrob and heroic Roshan, who oozes power, thrill,  and charisma in his persona. These qualities symbolize a beverage like Mountain Dew, which is the epitome of all things exciting.

Watch the power-packed TVC here!

With the exciting new celebrity partnership and tagline full of gusto, we cannot wait to see what the brand has in store for the year 2018!