In 2022, Pakistan was hit with devastating floods, economic uncertainties, and a severe dengue outbreak, with over 76,000 recorded cases affecting millions of people. Given the lack of a dengue vaccine, protection and prevention measures are crucial to combating the disease.
Mortein, a leading brand of Reckitt, has taken on the mission of making Pakistan dengue-free. To achieve this goal, Mortein partnered with Pandamart to create a plan for protecting citizens from vector-borne diseases. Fumigation drives were conducted in areas of Karachi that were particularly vulnerable to dengue-carrying mosquitoes. Educational literature was distributed to over thousands of families to raise awareness of the disease and its prevention measures.
People living in slums and underprivileged areas are more vulnerable to these vector-borne diseases due to bad living conditions and not following preventative measures. Thus, Mortein wishes to protect these areas from mosquitos, allowing the residents to live a life without the fear of fatal diseases. Additionally, standees were also placed in hotspots to further educate the public on prevention.
Talking about the collaboration, Faisal Waheed, CEO, Reckitt Pakistan said, “Dengue is a life-threatening mosquito borne disease, which puts millions of lives at risk in Pakistan every year. We are very grateful to announce that Mortein has partnered with Pandamart to ensure that our communities are safe, by carrying out fumigation drives at several different locations in the city. Mortein has been at the forefront of the fight against dengue with our mission called ‘Dengue Ab Nahi!’ for the past few years by partnering with various hospitals, NGOs, and federal agencies around the country to reduce the spread and effect of dengue outbreaks. It is vital that we unify and combine forces to prevent Dengue spread.”
The partners understand the importance of spreading awareness of dengue and its preventive measures among the masses. They believe that their efforts are the first steps toward achieving the goal of a dengue-free Pakistan.
Mortein and its partners are committed to continuing fumigation drives and educational campaigns in partnership with local organizations to combat the disease and promote public health. They remain optimistic that they can create a safer, and healthier environment for the people of Karachi and the country as a whole.
