The automotive industry is taking bounds faster than any of us can comprehend. We were coming to terms with the complete working of combustion engines when electric vehicles started to appear. If we look at just the one company here, it seems that Mercedes’s new ad has a lot to show us. The Mercedes advertisement is portraying something quite interesting.
Advertisment is often done with the intention of spreading the word. Whether it is talking about a trend or a rising product, ads are extremely useful. When it comes to automobiles, ads are often used as ways to hype up the audience. If you watch an ad on the latest Mercedes vehicle, you may just be more excited when the car comes into production.
Mercedes In History:
Mercedes is known as one of the most historical cars ever. The brand has seen all kinds of era, from the prohibition era, all the way up to both the world wars. It has remained string throughout the century and has only continued to rise above all. The success of the company goes not only to Mercedes himself but his wife, Bertha Benz, too.
She is known for making a perilous journey across the plains to her parents house, in an automobile. The shop where she stopped for repair is known as the world’s first gas station. You might remember her from the tribute that Mercedes Benz brand portrayed. So what does this new advertisement contain? What is Mercedes trying to convey to us?
A New Renewable Advertisement:
The ad starts off with a couple of nature shots. The trees are shown and they are portrayed beautifully. Then we see hints of houses, more trees and some roads. It seems, from the video, that a lot of wind is blowing in the region. It is blowing clothes off their lines and it’s stopping people from doing their day to day chores. The wind keeps getting stronger and stronger until text appears on the screen.
This text dictates that we have spent a large amount of time going against the wind. This hints at the concept that maybe now they will move with the wind. The shot changes to one of a rotating windmill. Then the ad shows the vital text. It says that Mercedes intends to power its factories in renewable energy soon. This might just be related to wind power or solar, it can be any of the renewable ones.
Check out the ad here:
This seems like quite an interesting way to introduce one’s production strategy. It shows that industries might just be moving away from fossil fuels and towards renewable sources. This is a necessary step for a clean energy future and cars themselves aren’t the only places needing renewable.
We hope that Mercedes goes quite far in its attempt to move towards renewable. It is definitely a brilliant strategy and others are sure to follow suite soon. Hurray for the brand and its future!
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