For someone who grew up with gems like Hai Koi Hum Jaisa and Badal Do Zamane Ko, my head hangs down in disappointment with the new Pepsi anthem for the World Cup 2023 called “Koi Nahi Like Us,” which is just mediocre or *coughPATHETICcough*. For me and thousands of others who desperately wait for Pepsi to come out with their anthems, this is not it…
The Review
Let’s break down the song while I listen to Call’s Badal Do Zamane Ko because I need therapy after going through the torture of this new anthem, and Junaid Khan’s heavenly voice is the only therapy I can afford.
First and foremost, maybe it’s just me, and you can have your opinion about the song being awesome, and I am happy for you, but I didn’t get a single word of the lyrics when I heard it for the first time or the second. There is just too much going on from the first frame of the video, and it gets too overwhelming too quickly. There is a shot of a couch burning (done bazillions of times), a random Pepsi fridge in the desert, a ball on fire falling from the sky, and Shadab Khan, our all-rounder who is constantly underperforming, is near SATURN for no apparent reason. WHAT is this video, and who approved it?
I get the musical realm is changing, and youngsters these days enjoy modern music, but as a GenZ myself, I don’t get it. Pepsi always promotes young talent but this song is simply wasted potential and talent. QB, the woman I have immense love for, is WASTED; they could’ve used her strong vocals so much better.
There is no storytelling, hype, or JAZBA; it looks like any other modern music video. Someone I know mentioned, “Acchha hai gaana aesa hai warna faltu mein puray world cup k liye enthusiasm build hojata or end mein haar jayenge.”
Now, the question is, why is Pepsi hell-bent on ruining its brand image? They changed their iconic blue to green for the World Cup. The new packaging looks like 7up has come out with their black fizzy drink. In my opinion, the drink manufacturer is not making wise decisions. However, I get they are doing what the masses want, and my opinion doesn’t matter.
The WHYs
Coming back to the song, I have a few WHYs that I need answers for.
1st Why: Why is the Shaheen bigger than Shaheen, and why do they have to be on a mountain?
2nd Why: Why is there a cat, and why is it bigger than the Minar-e-Pakistan? Please note that I am not complaining; the cat is the only good thing about the song.
3rd Why: Why is the ball flying so much – itna uregi tou khelenge kaise?
4th Why: Why do we have an obsession with the Western style of rap and music?
5th Why: Why did Pepsi approve of this?
That’s all I have to say about this ‘lovely’ song. Kudos and salute to all the people who love it and might bash me. Peace out!!!
Rating: Hai Koi Hum Jaisa >>>>> Koi Nahi Like Us
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