The KFC and McDonald’s war was just taken to the next level by none other than KFC Pakistan’s marketing team. Here’s what happened that has left everyone praising KFC!
KFC Pakistan Vs. McDonald’s
McDonald’s has a branch on Tariq Road, Karachi, which KFC recently overshadowed. KFC came to dominate with its marketing strategy, and lo and behold; the entire town is obsessed with it!
Here’s a picture from the show-down between KFC and Mcdonald’s
Can’t Run From KFC
KFC took the rented space above the McDonald’s branch on Tariq Road and put a billboard. Though it sounds small, wait till you see it. The board is as big as the entire front of McDonald’s branch with their usual tagline and chicken. This ‘Boss Move,’ as many are calling it, has become the talk of the town.
Here’s what people on Twitter think!
Could there be better trolling by KFC by super imposing a huge advert on one of McDonald’s most recognizable outlets in Karachi! pic.twitter.com/cngucCLn4y
— Adeel Azhar (@adeel_azhar) June 30, 2021
KFC got no chill pic.twitter.com/zgG8TuDDec
— Salman 🇵🇸 (@syedsalman97) June 30, 2021
KFC got no chill lmao😳
McDonald’s in the mud pic.twitter.com/gt4nFhPG40
— اسامہ (@searchingthis) June 30, 2021
Virality on Social Media
It is also being discussed on every platform one can find on Facebook. People are amazed at the execution of this plan by KFC’s marketing team and how brilliantly they pulled this off. This is being considered an all-time legendary move by them which has left many inspired.
It is not as if KFC has a branch there that it is promoting – just promoting a beautiful, juicy, good-looking chicken piece! *yum*
The In-Depth Analysis
One person on the internet also went all out and started analyzing the billboard in detail. The placement or non-placement of the logo is being discussed. Moreover, the ‘size also matters’ debate is being reeled in after seeing this ad. Would KFC’s ad still be as daring if the billboard was smaller? No! Not a chance.
KFC Wins By A Great Margin
KFC has grown a lot over the past years. Aside from locally remaining a hot favorite and becoming better, its branding brings much praise even internationally. It has managed to improve its quality continuously, leaving its fans content.
Brand wars like these are not all too common in Pakistan. Perhaps because marketing such creatively is something companies rarely invest in. However, internationally, brand wars have always managed to make headlines. We’re excited to see what else KFC Pakistan has in store for us.
In case you’re wondering who the the team behind this brilliant move is, well, KFC Pakistan’s creative and strategic agencies are Synergy Dentsu and Synite Digital.
Let us know what you think about this brilliant move in the comments below!
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