Kashmir has been around since 1962, and as a brand, it has been a witness to our society’s traditional values. As opposed to a typical storyline revolving around a husband and wife, shot around the dinner table, the TVC touches on the very real concept of “Bara Ghar” and the nostalgia of traditions that is associated with it.
Have a look at this TVC:
Manzar Sehbai has beautifully narrated the storyline that further adds to the emotional appeal of the campaign.
Keeping in mind the traditional values
By using the metaphor of the Bara Ghar in the TVC the brand narrates how the family home is the origin of our traditional values and how these values are passed on from one generation to the next. As families move out of their ancestral home, the traditions don’t end; rather these traditions are then replicated in the new home. Even after moving out of the Bara Ghar of your grandparents, the values don’t end – They carry forward across time and space.
The real concept of ‘Bara Ghar’
With a new beginning, starts a new transfer of these family values. In our culture, there are some wholesome traditions that may soon disappear if they are not passed on to the next generations. Hence, there is a need to remind the new generation to preserve these values. This campaign serves as a gentle reminder of the values prevalent in our culture and how it’s up to us to ensure that these values find a way to be part of our upcoming generation’s everyday life.
Director Marketing, Mian Shahzad Khalid, talks about the concept of the TVC by saying, “The main idea of the campaign was taking those traditions and values forward that are associated with your ancestral home. We want to build a connection of these important values with the newer generation, along with the heritage of the brand. Human emotions dominate the TVC through which we have tried to give our viewers a taste of their own home.”
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