Facebook has doubled its methods of preventing fake news and false information from going viral on its platforms.

Now, the company has decided to introduce ‘false information’ labels to prevent them from being shared further on Instagram.

Facebook will hire fact-checkers as per the official announcement. The labels, which will roll out over the next month, will appear on posts in Stories and Instagram’s main feed.

Instagram users will have the ability to view the original post, but they will have to click ‘See Post’ to be able to view it.

The posts will look something like this:


Furthermore, those who want to share such posts will see a notice that reads the post has been debunked.

Before the post goes live, account managers will see a notice that fact-checkers say it contains false information, with a link to more information.

instagram fact checker

“In addition to clearer labels, we’re also working to take faster action to prevent misinformation from going viral, especially given that quality reporting and fact-checking takes time,” the company writes.

“In many countries, including in the US, if we have signals that a piece of content is false, we temporarily reduce its distribution pending review by a third-party fact-checkers.”

Instagram chief Adam Mosseri acknowledged on Twitter last week that Instagram was “still playing catch up” in its fact-checking efforts.

What do you think about this new feature?

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