In Pakistan on 14 April 2023, in order to provide Jazz Partner Businesses with a single point of contact, Infobip, a worldwide cloud communications provider, has collaborated with Jazz, Pakistan’s top digital operator and a member of the VEON Group.

At the Mobile World Congress 2023 (MCW23) in Barcelona, Aamir Ibrahim, CEO of Jazz, and Silvio Kutic, CEO of Infobip, inked the partnership agreement.

This relationship will enable Jazz Business to use Infobip’s Communication Platform as a Service (CPaaS) suite to deliver a wide choice of channels to its B2B Partners in addition to providing secure, localized, and scalable client interaction solutions. Customer interaction will considerably rise thanks to the SaaS layer that is developed on top of channels like SMS, WhatsApp, Facebook Messenger, BiP, and others, but not limited to those.

Businesses may efficiently develop and personalize their messaging to their target audience through the appropriate touchpoint by utilizing the power of these insights.

Silvio Kutic, Infobip CEO, said, “We are proud to partner with Jazz, which is at the forefront of driving digital transformation for enterprises and small businesses. We see this innovative collaboration as an exceptional fit for two partners committed to delivering superior digital omnichannel solutions for the Pakistani market moving forward.”

The best CPaaS solution in the nation was introduced to the local market last year thanks to a partnership between Jazz and Infobip. As a digital operator, we also entered into other strategic partnerships aimed at personalizing consumer interactions and services, protecting data management systems, enhancing hardware management systems, scaling startups, and integrating them into the local Fintech ecosystem.

Khurram Riaz, VP of Marketing & Products, at Jazz Business, said, “In a digitally connected world, businesses today still rely heavily on SMS to communicate with their customers. While it’s undoubtedly valuable for its reliability, effectiveness, and ubiquitous nature, today’s digital native customer is present across multiple touchpoints. Hence, an omnichannel approach is crucial for a unified customer experience (CX) throughout the journey. With the boundaries between virtual and physical communication getting blurred, organizations need to re-engineer their communication strategies with the customer experience and personalization at the heart of it.”

With the help of this joint venture, Jazz will be positioned as an innovative corporation that integrates cutting-edge technology into every aspect of its operations, including Jazz xlr8, Garaj Cloud, and Digital Financial Services.

Additionally, this relationship advances SDGs 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation, and Infrastructure) of the United Nations.

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