The landmark platform to promote literacy and language learning among the youth of Pakistan was initiated under HUM in Education.
In a significant step toward promoting literacy and a passion for language among young learners in Pakistan, HUM News and Nestlé NIDO (Pakistan) have launched ‘Nestlé NIDO HUM Spelling Whizz’ competition.
The inauguration ceremony of the project was held at the head office of HUM Network where a Memorandum of Understanding (MoU) was also signed between the two parties.
The ‘Nestlé NIDO HUM Spelling Whizz’ project is spearheaded by “HUM in Education,” an initiative dedicated to creating engaging learning opportunities.
The development of this project has been led by HUM Network’s Special Projects and Events team.
The collaboration with Nestlé NIDO centres on organising nationwide spelling competitions aimed at involving students from Karachi, Lahore, and Islamabad, along with their parents and teachers, in educational activities that promote a love for language.
Through this unique initiative, students will have the opportunity to demonstrate their spelling abilities while building confidence, enhancing their focus, and expressing themselves more effectively.
As part of this collaboration, regional rounds of the spelling competition are scheduled to take place in the HBL Auditoriums of Karachi, Lahore, and Islamabad. The confirmed dates are as follows:
Karachi: October 6–9 and October 11
Lahore: October 17–18 and October 20
Islamabad: October 14–15
This initiative is a manifestation of the shared vision of HUM News and Nestlé NIDO to promote education, language skills and a love of learning among Pakistani children.
Both organizations believe that the stronger the foundation of language use and understanding, the more enlightened, informed and confident the generation will be.
The event was attended by a large number of journalists and dignitaries including Fabrizio Bielli, Consul, Consulate General of Italy in Karachi, Pawan Dhande, Acting British Deputy Head of Mission and Rimsha Hussain, Social Culture Department, Consulate General of Malaysia in Karachi.
The ceremony was attended by key representatives from Nestlé NIDO, including Affan Cheema, Sr. Marketing Manager; Mahrah Rizwan, Sr. Brand Manager; Taha Khan, Head of Media; and Haroon Masood, Client Relationship Director along with Bilal Kashif, Associate Director, Media Buying at Publicis Media.
On the other hand, HUM Network was represented by Arif Hussain (COO), accompanied by Hassan Akbar (Head of Corporate Communications) and Sahar Saad (Assistant Vice President for Special Projects and Events, Masala), PR team and other officials.
On this occasion, Project Manager Qudsia Anwar informed the audience about the details of the competition through a presentation.
The partnership agreement was signed by Senior Vice President Mr. Hassan Akbar on behalf of HUM Network while Affan Cheema (Senior Marketing Manager) signed the agreement on behalf of Nestlé NIDO.
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