Image Source: Dunya News

Hugo Boss, a German fashion house, has placed its first order of sportswear from a Pakistani company. Abdul Razak Dawood, the advisor to prime minister Imran Khan on commerce and investment, announced on Twitter.

Hugo Boss To Purchase Sportswear From Pakistan
Image Source: Fashion United

Abdul Razak Dawood expressed his joy on this achievement. He further gave credit to Pakistan Readymade Garments Manufacturing and Exporters Association (PRGMEA) for their efforts. PRGMEA held 35th IAF (International Apparel Fashion) fashion convention last year in November. This was in collaboration with the Dutch industry association Modint.

Hugo Boss is famous for its men’s clothing. It also manufactures clothing and accessories. It has a wide range of products, including shoes, watches, and perfumes. This order from Hugo Boss will help promote the readymade fashion industry of Pakistan. The readymade apparel industry has a very high demand, locally and internationally.

Hugo Boss To Purchase Sportswear From Pakistan
Image Source: Dunya News

The global pandemic, coronavirus, has caused exports to decrease all over the world. It was because most of the countries canceled export orders. On Tuesday 7th of June, advisor to the prime minister of Pakistan tweeted that Pakistan’s exports did not decrease as much as everyone feared amidst the lockdown. He also congratulated the exporters and aimed to strategize the economy’s full recovery.

Pakistani economy fares better than its rivals’

Abdul Razak Dawood said that Pakistan’s exports declined only about 6% whereas India lost 14% of its exports while Bangladesh lost 14%. It must be noted that India has a much larger economy than Pakistan’s.

Hope for the coming times

We only hope that this news will bring more positive updates about Pakistan’s struggling economy. Furthermore, Pakistan’s declining economy needs to rise in these times of turmoil.

What do you think about this achievement by PRGMEA? Let us know in the comments below.

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