Update (19th March 2020):

Honda Atlas has once again caught the attention of a lot of Pakistanis as the automotive giant has announced an entire month of surprises or “Marchfull of surprises”!

Throughout the entire month, Honda Pakistan is offering free registration, free navigation and free maintenance package for a year with selective variants.

The following are the Marchfull of Surprises deals from Honda:

  • 1-Year Free Maintenance Package on Civic RS Turbo
  • Free Navigation on iVTEC Turbo Oriel
  • Free Registration (Net Amount Rs. 50,000) on CITY
  • Free Registration (Net Amount Rs. 70,000) on BR-V
Credits: Honda Pakistan

All of these offers can be availed at your nearest Honda Dealership.

(March 2020) Honda Atlas has come up with a marketing campaign that is very hard to resist! In order to lure customers, the auto-giant has taken out the ‘Month Full of Surprises’ campaign.

Reportedly, Honda is confident that this will boost sales which are suffering from a 70% decline in the case of Civic & City and a 47% decline with the BR-V model.

In this, the company is now offering the following services to customers:

  • 1 Year Free Maintenance on Civic Turbo RS
  • Free Navigation with Civic Turbo Oriel
  • Free Registration with Honda City (excluding 1.3 MT variant)
  • Free Registration with BR-V

This offer is valid until the 31st of March 2020.

Furthermore, it is important to highlight that Honda has witnessed more than 100 Non-production Days since the starting of the fiscal year.

Moreover, the company announced to increase the prices of its cars by up to Rs 100,000 on the 16th of January 2020 despite the fact that the Rupee recovered by 5.5% against the Dollar and there were no additional duties or tax imposed.

We now have to see whether this strategy works in favor of Honda or not.

Stay tuned to Brandsynario for more news and updates.