Haier Brand Seminar 2021, attracts brand dealers from all over the country. The brand seminar is a major event in Haier’s Marketing Calendar during which previous year is reviewed and new year product launches are announced. Haier, being global no 1 brand celebrates its phenomenal success both on a global scale and here in Pakistan, as the #1 choice of home appliances for consumers. This year’s theme for brand seminar is “Co-Building Ecosystem Brand”.

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Haier started its operations in Pakistan back in 2001 after joining hands with Ruba. So, this year marks 20 years of Haier’s presence in Pakistan. Haier was convinced that success not only comes by understanding the consumer’s problems, improving their product experiences and enhancing their lifestyle with innovative products, but also by the implementating the strategic “RENDANHEYI” model to truly pave the path to success.

Haier Pakistan’s current aim is to build an eco-friendly brand for the IOT era. It is changing the lives of its consumers by building an eco-friendly brand in Pakistan and continuously lead the home appliances market. It continues to deepen the needs of the Pakistanis, continue to innovate, customize a better life plan for Pakistani users. It makes it possible to share air-conditioning, online flagship store and whole-house customization. Hence, Haier will continue to win hearts with inspired living.

This year’s Haier Brand Seminar 2021 brought a whole range of interactive smart products, smarter technology, smart services, systems and platforms. Everyone that is connected with the brand including Haier customers, Haier dealers and Haier employees wins. In 2021, Haier Pakistan is planning to launch their Candy brand, which is originally from Italy, and through fashion and friendly design, cost-efficient and accessible home appliance brand for the new generation. Initially, they will be launching Candy Air Conditioner in Pakistan and further, they will bring the entire Candy range for the consumers.

For 20 years, Haier has always eased the pain of its customers and it will continue to do so in the future. Haier has always proved that it is a brand that matches the standards of the growing and evolving industry. So, join hands with Haier to welcome more wonderful journeys and jointly build an ecological brand in the Internet era and be a part of Haier and be Iinspired.